Discovery Kids Property Expands Licensing Program With
June 24, 2011
New York, NY June, 2011 - Discovery Communications, Inc., the world's number one nonfiction media company, announced today new licensing deals with home textiles leader, Franco and Cosrich Group, Inc., the leader in licensed health and beauty products. The new lines will be part of Discovery Kids branded products, the #1 real world entertainment brand for kids. Through the long term agreements, Franco has signed on to produce a comprehensive line of bedroom and bath accessories while Cosrich will create an array of children's bath activity sets. The deal was brokered on behalf of Discovery Communications by Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand.
The collection created by Franco will feature rugs, draperies, blankets, bath and beach towels, throw blankets and vinyl placemats. The bath activity products from Cosrich will include soap, body wash, bubble bath, shampoo, bath crayons, sponges, stone paper sheets, fizzing bath rocks, and foam pieces for kids, using eco-friendly materials and packaging. Product will be available at mid-tier and mass retailers throughout the United States and Canada beginning Holiday 2011.
"We are very pleased to have Franco and Cosrich on board as new partners for the Discovery Kids brand," said Rich Maryyanek, Chief Marketing Officer, Big Tent Entertainment. "Discovery Kids is a brand families trust and we felt it was very important when expanding our licensing program to find home textile and bath partners that could create products true to the brand."
About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for fashion and viral sensation Domo and the North American agency of record for two of Discovery Communications' most popular brands - Discovery Kids and TLC. Additionally, Big Tent represents Purple Ronnie, one of the U.K.'s most successful social expression brands, and PixFusion, a global leader in personalization products.
About Discovery Communications Inc.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
About Franco
Franco Manufacturing is a family owned business, founded in 1952 by David E. Franco and his three sons. Now in its third generation, the five sons of Louis, Morris, and Jack carry on the tradition established by David E. Franco into the future. Beginning with a single product, Franco today is an organization that is a key resource for the home textile market with distribution that reaches 90% of consumers in the United States and Canada. Franco is currently one of the top USA based home textile companies and a global company with locations and offices around the world.
About Cosrich Group, Inc.
Cosrich Group, Inc. has been a leader in the licensed health & beauty business for over 40 years, manufacturing and marketing fun bath products that kids love and moms trust. Cosrich recently partnered with Discovery Channel and Big Tent Entertainment with the Discovery Kids brand. Unlike some character brands that are hot for only one season, Discovery Kids is a brand that kids can grow up with and it teaches kids thru fun play.
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