Executive Vice President and Chief Content Officer for Discovery Networks International
Luis Silberwasser is Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in Miami. In this role, Silberwasser is charged with leading DNI's recently created production and development unit that focuses on developing global content for Discovery's portfolio of 130 international networks in 210 countries and territories worldwide. Currently, Silberwasser is also overseeing the international roll out of TLC, creating a powerful complement to Discovery Channel in the company's global brand portfolio.
Previously, Silberwasser served as Senior Vice President, Content Group for Discovery Networks Latin America/US Hispanic, where he managed programming, production and marketing for the region's 10 channels including Discovery Channel, Discovery Kids, Animal Planet and Discovery Home & Health and two U.S. Hispanic networks, Discovery en Español and Discovery Familia.
Silberwasser has held leadership positions in marketing, sales and business development within Discovery's international division. He led new business opportunities as Senior Vice President for Strategic Planning at Discovery Networks International, including the division's entry into the lifestyle category and the U.S. Hispanic market. He also served as Vice President of Affiliate Sales for the Latin American division, where he helped increase distribution for the flagship Discovery Channel and increased market share for Discovery's regional channel portfolio. Prior to this position, Silberwasser was Vice President of Marketing where he developed and implemented marketing strategies in support of sales and brand positioning across Latin America.
Before joining Discovery in 1998, Silberwasser was Vice President and General Director of the personal care and comfort divisions of Sunbeam Corporation in Delray Beach, Florida. He also served as Brand Manager at Procter & Gamble in Cincinnati, Ohio.
Silberwasser holds an MBA from Harvard Business School and a BA in industrial engineering from the Georgia Tech.