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Creating Change

Creating Change initiative underscores company’s commitment to make an impact on the local community

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Discovery Communications announced the call for applications for its annual Discovery Impact: Creating Change pro bono initiative. During this innovative philanthropic program, Discovery employees lend their creative talents to local nonprofits in need of marketing, communications and creative services. Last year's event featured over 200 employees working on campaigns for 40 nonprofits, including promotional materials, press kits, marketing and events strategies and social media campaigns. This year's event again will allow nonprofit organizations to apply for myriad services including PSA production, website development and print advertising campaigns. Discovery's teams will leverage their creative talents on behalf of selected nonprofits during a 12-hour marathon event. Creating Change will be held at Discovery's global headquarters in Silver Spring on November 9. Additionally, selected nonprofits will be invited to participate in courses and workshops hosted by Discovery executives during the marathon event.