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Billy Bob's Gags To Riches

Premieres Tuesday, January 28 at 10 PM ET/PT

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(New York, NY) - Meet Jonah White, novelty king and owner of Billy Bob World in Hardin, Illinois - a place where redneck inventors can pitch their best ideas in hopes of striking it rich. After building an empire on his own invention - fake hillbilly buck teeth - Jonah has accomplished the America dream, creating a booming business with over 300-products sold throughout the world. Now, redneck inventors from all over are coming to Billy Bob World to pitch Jonah their own outrageous ideas for a piece of the pie. Find out what it takes to get from pitch to rich on Discovery Channel's BILLY BOB'S GAGS TO RICHES premiering Tuesday, January 28 at 10 PM ET/PT.

Jonah is always on the lookout for the next big, million dollar idea, but he doesn't do it alone - he utilizes his ‘Redneck Think Tank' to test, develop and come up with new products. From cowboy sandals, redneck pumpkin teeth and a gun toilet plunger, Jonah is constantly taking pitches from hopeful inventors who are trying to cash in on their own crazy ideas but the negotiations can get pretty intense and in the end, Jonah could make some lucky inventors rich, or send them back to the drawing board.

BILLY BOB'S GAGS TO RICHES is produced for Discovery Channel by Asylum Entertainment. For Discovery Channel, the Executive Producer is David Pritikin. For Asylum Entertainment, Executive Producers are Steve Michaels, Jonathan Koch and James Gutierrez.