Press Releases
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Dec. 20, 2012
DISCOVERY CHANNEL'S "MOONSHINERS" BREAKS PREVIOUS VIEWERSHIP RECORDS WITH 3.65 MILLION VIEWERS ON DECEMBER 19
Discovery Channel's MOONSHINERS broke series viewership records on Wednesday, Dec. 19 with 3.65 million viewers. Currently in its second season, this marks the largest viewership the series has delivered in the history of the series. AMISH MAFIA delivered 3.08 million viewers which made it the #2 series on cable behind only …
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Dec. 19, 2012
"MEGA WEEK" PREMIERES OF SUPERSIZED EPISODES AND A MUCH ANTICIPATED SERIES DEBUT TAKES DISCOVERY CHANNEL TO #4 IN ALL OF CABLE PRIME TIME FOR WEEK ENDING DEC. 16
Discovery Channel's annual Prime Time week of programming titled "MEGA WEEK" aired from Dec. 10-16 and delivered mega ratings for the network, earning 1.56 HH AA% / 1.24 P25-54 AA% and 2.17 million total viewers P2+ for the week. Sneak Peek and Series Premieres of AMISH MAFIA, and Super-Sized episodes of …
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Dec. 13, 2012
DISCOVERY CHANNEL'S 'MOONSHINERS' AND 'AMISH MAFIA' BREAK VIEWERSHIP RECORDS AND DRIVE DISCOVERY CHANNEL TO #1 IN CABLE IN PRIME TIME ON WEDNESDAY DEC 12
Discovery Channel's MOONSHINERS broke series viewership records on Wednesday with 3.43 million viewers. Currently in its second season, this marks the largest viewership the series has delivered in the history of the series. The series premiere of AMISH MAFIA delivered 3.64 million viewers which increased total viewership in HH and total …
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Nov. 26, 2012
DISCOVERY CHANNEL'S "MOONSHINERS" OUTPERFORMED BROADCAST TELEVISION PRIME TIME PROGRAMMING IN MALE VIEWERS INCLUDING ABC'S "MODERN FAMILY" ON WEDNESDAY NOVEMBER 21
MOONSHINERS grabbed 2.48 million viewers on Wednesday Nov. 21 at 10PM and beat broadcast network Prime Time programming in male viewers, including ABC's "Modern Family." Discovery Channel was also the #1 non-sports cable network on Wednesday in M25-54/M18-49 Delivery. MOONSHINERS at 10PM ET/PT on Nov. 21 earned 1.77HH, 1.45 P25-54 …
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Nov. 15, 2012
DISCOVERY CHANNEL'S "MOONSHINERS" CONTINUES TO OUTPERFORM BROADCAST TELEVISION PROGRAMMING IN MALE VIEWERS IN WEDNESDAY PRIME TIME
MOONSHINERS grabbed 2.23 million viewers on Wednesday Nov. 14 at 10PM and beat broadcast network programming in male viewers on both ABC and NBC in Prime Time. "Moonshine Goldmine" at 10PM ET/PT earned 1.42 P25-54 rating and delivered an average of 2.23 million viewers P2+. The episode outperformed broadcast television …
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Nov. 9, 2012
DISCOVERY CHANNEL GRABS #1 SPOT FOR MALE VIEWERS IN WEDNESDAY NOVEMBER 7 PRIME TIME ON ALL OF CABLE WITH THE RETURN OF "MOONSHINERS"
The return of MOONSHINERS on Wednesdays at 10PM ET/PT grabbed its highest ratings ever delivering an average of over three million viewers making Discovery Channel the #1 cable network among both Persons and Male 25-54, P/M18-49, and P/M18-34 delivery beating all other cable networks, including A&E, TBS and History Channel …
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Nov. 8, 2012
DISCOVERY CHANNEL WRITES A NEW RECIPE FOR "MOONSHINERS" VIEWER ENGAGEMENT WITH FIRST EVER TWEET-POWERED DISTILLERY
Discovery Channel takes Twitter-based fan engagement to a whole new level with the first-ever tweet-powered moonshine distillery, using real-time tweets to make a batch of real moonshine in conjunction with this week's premiere of MOONSHINERS, which can be seen each Wednesday at 10PM ET/PT. Fans of the series, which follows notorious moonshine maker Tim …
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Oct. 23, 2012
DISCOVERY CHANNEL'S HIT SERIES "MOONSHINERS" RETURNS FOR A SECOND SEASON STARTING NOVEMBER 7 AT 10PM
White Lightning, Bathtub Gin, Mountain Dew, or just plain Moonshine - it has many names - but what remains true is it's made in secret and it's illegal. Bootleggers, backwoods stills and American family traditions continue on Discovery Channel with the second season premiere of MOONSHINERS on November 7 at …
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Nov. 30, 2011
DISCOVERY’S ‘MOONSHINERS’ TELLS THE STORY OF MODERN DAY BOOTLEGGERS KEEPING HISTORY ALIVE – AT THE EXPENSE OF THEIR FREEDOM
(Silver Spring, Md.) - Think the days of bootleggers, backwoods stills and "white lightning" are over? Not a chance! It's a multi-million dollar industry. But perhaps more importantly to the moonshiners, it's a tradition dating back hundreds of years, passed down to them from their forefathers. It's part of their …
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