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THE COCOA MAVERICK ATTEMPTS TO RAISE THE CONFECTIONERY BAR WITH A CHOCOLATE REVOLUTION
- Willie Harcourt-Cooze takes chocolate to a different level with his cream-of-the-crop cocoa and creative cooking -

Willie Harcourt-Cooze is back - and with a vengeance. Having successfully established his 'wonky' chocolate factory in Devon, Willie is about to take on the Goliaths of the chocolate world and compete directly with the producers of the UK's favourite treats. Don't miss the endorphin-charged battle as Willie continues his mission to produce the finest chocolate in the world and convert the public to the best quality confectionery on RAISING THE BAR: WILLIE'S CHOCOLATE REVOLUTION.

With Easter looming around the corner, there's no better time for Britons to indulge in chocolate therapy. Although Britons spend more per head on chocolate than any other nation in Europe, few eat true authentic chocolate. Fellow Brit Willie wants to re-educate the public about how chocolate should actually taste and develop a signature chocolate bar that could hold its own in the market.

Willie's aim is to create a bar that is both delicious and affordable but which doesn't habour the excessive quantities of vegetable fat, sugar and additives. Will he get the funding and new equipment necessary to produce his new bar? Can he persuade retailers to stock it and charm the public to love it? Can one passionate individual really hope to take on the chocolate giants - and win?

Apart from producing the best quality chocolate bar, Willie also shows how to put it to good use. He whips up delicious homemade versions of popular chocolate bars, and also demonstrates just how versatile chocolate is through a range of mouth-watering sweet-savoury recipes including duck, mango and cacao casserole, chicken breasts with red pepper and cacao stuffing, chocolate corn cakes and more.

RAISING THE BAR: WILLIE'S CHOCOLATE REVOLUTION episode descriptions:

Episode 1
Willie kickstarts his new venture with a visit to Barcelona - a city that enjoys a vibrant and progressive chocolate scene. After visiting some of the city's top chocolate boutiques, it's evident to Willie that Barcelona has embraced "real" chocolate. The cocoa maverick is all the more determined to return home and convince his fellow countrymen to do the same. After meeting with a group of local self-proclaimed chocoholics, it dawns on Willie that the battle to switch from milky sweet confectionary to flavourful dark chocolate may be harder than he first thought. Meanwhile, things on the production front aren't looking any rosier as he struggles to raise funds necessary to further his expansion plans and re-develop his chocolate factory. Some relief is offered by a return trip to Venezuela where he manages to source for the perfect beans for his new bar.

Episode 2
Willie's financial situation is precarious and he is exploring the possibility of outsourcing elements for his chocolate bar's production. He soon abandons this idea, choosing instead to stay true to himself and his dream -whatever the cost may be. Willie starts to build his new factory with machines sourced from across Europe and.  After much experimenting, he reveals his recipe to family, friends and his chocolate group. To his elation, his chocolate group have come on tremendously and even developed a taste for the dark stuff. But despite this success, Willie's plans for his chocolate bar may be washed out when the wrong beans arrive from Venezuela.

Episode 3
The stakes could not be higher - Willie takes his recipe to the head buyer at a major supermarket where everything rests on one man's decision to secure the order. Meanwhile, Willie takes his new bar to his old, friend and legendary chef, Marco Pierre White for his seal of approval. After six months of trying to convert his chocoholic group, it seems that Willie has made a breakthrough; not only do they love the stuff, they are willing to ditch their old ways in exchange for Willies "real" chocolate bars!  Finally Willie gets the call he's been waiting for: the supermarket wants to place a big order. However, before he savours sweet success, Willie has to overcome a string of problems: the packaging and design remains undecided, a vital equipment breaks down, the bars don't meet his criteria and the wrapping machine won't work. Will Willie be able to make the delivery deadline at the eleventh hour?

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