Group Executive Vice President, Public Relations, Discovery Channel and Science Channel
Laurie Goldberg serves as Group Executive Vice President of Public Relations for Discovery Channel and Science Channel. In this role, Goldberg oversees communication and strategy for all three networks and is based in Los Angeles.
During her tenure at Discovery Communications’ flagship network, Discovery Channel, Goldberg created the partnership between Discovery’s #1 franchise, SHARK WEEK, and ABC News’ Good Morning America, which started in 2013, and each year has included daily SHARK WEEK segments on television’s #1 morning show, GMA, during SHARK WEEK, which year after year has resulted in the most watched and highest rated Shark Week in the event’s 27 year history. Other programs Goldberg has overseen on Discovery include, SKYSCRAPER LIVE WITH NIK WALLENDA, THE PRESIDENTS’ GATEKEEPERS, FROZEN PLANET, SKYWIRE WITH NIK WALLENDA, ALL THE PRESIDENT’S MEN REVISITED, AMISH MAFIA, RIVAL SURVIVAL and Discovery’s first ever scripted series, KLONDIKE, which was hailed by The Hollywood Reporter as “…a seriously impressive leap into the scripted world by Discovery.”
Previously, Goldberg served as EVP of Public Relations for Discovery Channel, TLC and Discovery Fit & Health where she was responsible for all strategic communications efforts across the three networks. Since first joining TLC in 2007, she was instrumental in turning the network into a pop culture phenomenon, overseeing publicity efforts and communications strategy for all network programming. Goldberg played an integral part in making JON AND KATE PLUS 8 a household name, and took SISTER WIVES, the SAY YES TO THE DRESS franchise, 19 KIDS AND COUNTING, THE LITTLE COUPLE, BREAKING AMISH and SARAH PALIN’S ALASKA to new ratings highs through key press placements across a broad range of platforms that included Ellen, The Tonight Show, TODAY, Good Morning America, USA Today, New York Times, Wall Street Journal and more than one dozen PEOPLE magazine covers, among others.
During her tenure with Discovery Communications, Goldberg has overseen crisis management efforts that have allowed her to forge close relationships with series talent, a unique style that was recognized by The New York Times. The newspaper reported the following in a 2012 profile of Goldberg: “Ms. Goldberg forges close friendships with the cast members of TV shows…and guides them through the glare of the press. Despite all its controversial shows, TLC’s brand has remained mostly unblemished…in part because while Ms. Goldberg is genial and helpful with reporters off the record, she routinely doles out no-comments to them on the record, thereby refusing to make big stories bigger.”
Before joining Discovery, Goldberg was with Turner Broadcasting System where she oversaw press for two different networks, CNN and Cartoon Network. While at CNN, Goldberg oversaw public relations for all of the CNN news networks and businesses including CNN/U.S., CNN Headline News and CNN.com. She also served as chief spokesperson to the media and as a key advisor on communications and strategy issues. Her accomplishments at CNN included successfully developing and executing public relations campaigns in support of CNN’s breaking news and other coverage of events that included Hurricane Katrina; and key network talent such as Anderson Cooper, Christiane Amanpour and Wolf Blitzer. She also oversaw the launches of both the new Headline News Prime Time line-up and CNN.com.
Prior to CNN, Goldberg served as Senior Vice President of Public Relations at Cartoon Network. While there, she created and executed successful communications campaigns advancing signature original programming, including the hugely popular Adult Swim block, Powerpuff Girls, Dexter’s Laboratory and Star Wars: Clone Wars, produced by Cartoon Network Productions and Lucasfilm, Ltd, as well as new network and online business ventures.
Goldberg earned a Bachelor of Arts degree from Washington University in St. Louis, Mo. She has completed advanced study at the Center for Creative Leadership, and is a fellow of the Women in Cable & Telecommunications’ Betsy Magness Leadership Institute. She was born and raised in Baltimore and is an avid hiker, animal lover and a major Baltimore Orioles fan.