TANKED GOODNESS FOR FRIDAY NIGHTS!
–Animal Planet Branches Out With TREEHOUSE MASTERS And TANKED Performances –
June 11, 2013
(Silver Spring, MD, June 11, 2013) - Animal Planet has transformed Friday nights by turning trees into spectacular treehouses and revolutionizing your concept of a fish tank. Friday night's performance of frosh series, TREEHOUSE MASTERS, and the spring season finale of TANKED pulled in 1.5M and 1.2M P2+ viewers, respectively.
TREEHOUSE MASTERS, which aired its second episode, "Luck O' the Irish Cottage," Friday, June 7, at 10 PM ET/PT, grew its audience 10 percent since last week's series debut of 1.3M P2+ viewers. Versus week one, the series also pulled in 931K HH (+1%), 678K P18-49 (+31%), 649K P25-54 (+7%), 359K W18-49 (+57%), 308K W25-54 (+22%) and 319K M18-49 (+11%). TREEHOUSE MASTERS helped Animal Planet rank among the top-three, ad-supported cable networks in the timeslot among Persons and Women 18-49 and Persons and Women 25-54, excluding movies and sports.
"Popcorn on the High Seas," the TANKED spring season finale, which aired prior to TREEHOUSE MASTERS at 9 PM ET/PT, also performed swimmingly, hooking 821K HH, 575K P25-54, 562K P18-49, 302K W25-54 and 272K M25-54. TANKED helped the network snare a #2 ranking in the timeslot across all ad-supported cable among W18-49 and a #3 ranking in the timeslot among P18-49, excluding movies and sports.
TREEHOUSE MASTERS is produced for Animal Planet by STILETTO Television. Mark Grove, Garry Kief and Troy Queen are the executive producers for STILETTO Television. For Animal Planet, Jason Carey is executive producer; Vaibhav Bhatt is supervising producer; and Sarah Russell is production coordinator. Charlie Foley and Sarah Thompson developed the series for Animal Planet.
TANKED is produced for Animal Planet by Nancy Glass Productions. Nancy Glass, Eric Neuhaus and Matthew Carter are the executive producers for Nancy Glass Productions. For Animal Planet, Melinda Toporoff is executive producer, and Pat Dempsey is production coordinator. Charlie Foley developed the series for Animal Planet.
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.