RIVER MONSTERS’ SIXTH-SEASON PREMIERE IS MOST WATCHED SEASON DEBUT IN ANIMAL PLANET HISTORY
Network Reels In 1.7 Million Viewers for the RIVER MONSTERS Two-hour Season Premiere
April 8, 2014
- First-Ever Live Aftershow, RIVER MONSTERS: LIVE WITH JEREMY WADE, Hooks 1 Million Viewers and Doubled Social-media Numbers -
(New York, April 7, 2014) - RIVER MONSTERS, Animal Planet's best-performing series ever, debuted Sunday with the most-watched-season premiere and also ranked as the most-watched network season premiere among key demos (975K P18-49, 639K M18-49, 605K P18-34 and 595K M25-54). The two-hour opener, "Amazon Apocalypse," caught 1.7M P2+ viewers, 1.2M HH and 915K P25-54.
Following the season premiere at 11 PM ET/PT, Animal Planet's first-ever live aftershow, RIVER MONSTERS: LIVE WITH JEREMY WADE, drew in a strong 1M P2+ viewers.
Fans also were hooked on RIVER MONSTERS online and across social platforms, as the season premiere saw an 85 percent increase in Twitter activity compared to last season's premiere. RIVER MONSTERS was among the top-five social shows in cable last night, excluding sports and special events, according to Nielsen's SocialGuide. RIVER MONSTERS: LIVE WITH JEREMY WADE continued on AnimalPlanet.com, which contributed to three times the amount of page views to the RIVER MONSTERS fansite when compared with last season's premiere.
In the sixth-season premiere, extreme angler Jeremy Wade took viewers along as he investigated the sinking of the Sobra Santos - one of the Amazon's largest maritime disasters - with as many as 200 passengers losing their lives to something mysterious in the waters.
Animal Planet's RIVER MONSTERS airs Sundays at 9 PM (ET/PT). The series is a weekly murder mystery, following Wade's worldwide search for harrowing tales of man-eating fish with the hope of proving these freshwater mysteries as tall tales or frightening facts. Searching for a variety of aquatic attackers while navigating the globe's waterways, Wade has taken his life-long passion and turned it into a full-time career. Wade's RIVER MONSTERS quests have him diving and reeling in fascinating and mysterious creatures - all alleged man killers...
RIVER MONSTERS is a co-production of Icon Films and Animal Planet. Harry and Laura Marshall are the executive producers for Icon Films, and Andie Clare is the series producer. For Animal Planet, Lisa Lucas is the executive producer, and Patrick Keegan is the producer. RIVER MONSTERS was developed and created by Animal Planet's Charlie Foley.
Animal Planet, a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. Animal Planet consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets: www.animalplanet.com, the ultimate online destination for all things animal; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access to the animal kingdom; and other media platforms including a robust Video-on-Demand (VOD) service, and merchandising extensions.
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