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ANIMAL PLANET’S PIT BULLS & PAROLEES’ FEB. 27 SEASON FINALE BROKE SEASON AND VIEWERSHIP RECORDS IN KEY DEMOS

Season Finale Scores Largest Audience Since 2014 in Total Viewers P2+, Persons 25-54 and Persons 18-49

March 3, 2016

Contact - Jared Albert
Manager, Publicity & Communications
786-273-4476

– Animal Planet Breaks into Ad-supported Cable’s Prime Time Top Five Among Women 25-54 –

(New York) – The season seven finale of Animal Planet’s PIT BULLS & PAROLEES on Saturday, February 27 at 10 PM (ET/PT) achieved season highs in all key demos in L+3 including Persons P2+, Persons 25-54/18-49, Men 25-54, and Women 25-54/18-49. Additionally, the episode ranked as the #1 original cable program in its timeslot among Persons 25-54 and Women 25-54, pushed the network to its most watched Saturday night since 4Q14 among Persons 25-54 and Women 25-54, and had its largest audience since 2014 in Total Viewers P2+, Persons 25-54 and Persons 18-49. Animal Planet also broke into the Top Five (#5) among ad-supported cable networks of the night among Women 25-54.

“Never Meant Harm” delivered season highs in Persons 25-54 (674,000), Men 25-54 (241,000), Women 25-54 (433,000), Persons 18-49 (581,000), Women 18-49 (368,000) and Total Viewers P2+ (1.5M).

For more than 20 years, Tia Torres has dedicated her life to Villalobos Rescue Center, the largest pit bull rescue center in the U.S. Tia has offered a fresh start to more than 50 parolees and a new lease on life to dogs that were discarded, demonized and abused, often due solely to the reputation of their breed. In Animal Planet’s PIT BULLS & PAROLEES, Tia and her family bond together to fight the never-ending battle and emotional rollercoaster of running the nation’s largest pit bull sanctuary. For Tia, each new day brings happiness or heartbreak – and sometimes, both.

PIT BULLS & PAROLEES is produced for Animal Planet by 44 Blue Productions and Rive Gauche Television. Rasha Drachkovitch, Billy Cooper and Dave Luce are the executive producers for 44 Blue Productions. For Animal Planet, Lisa Lucas is the executive producer, and Patrick Keegan is the producer.

Animal Planet, a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. Animal Planet consists of the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access to the animal kingdom; and other media platforms including a robust Video-on-Demand (VOD) service, and merchandising extensions.

 

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