ANIAML PLANET DELIVERS RATINGS GROWTH IN 2016
Animal Planet Delivers DOuble-Digit Growth Among Women 25-54 on Saturdays
January 3, 2017
Animal Planet was up double-digits (+18%) on Saturday nights among Women 25-54 (0.39 vs. 0.33) in L+3, driven by growth on key series that include PIT BULLS AND PAROLEES, MY CAT FROM HELL, and freshman series THE VET LIFE.
MY CAT FROM HELL delivered its largest audience since 2013 while PIT BULLS AND PAROLEES saw year-over-year growth and also ranked among the top five original ad-supported cable programs for Women 25-54 on Saturday nights. THE VET LIFE, ranked as the networks highest rated new series in three years among Adults 25-54 and Women 25-54.
RIVER MONTERS remained the network’s #1 series among Adults 25-54 for the eighth consecutive year and DR. JEFF: ROCKY MOUNTAIN VET was the top series in Total Viewers for the year. Additionally, PUPPY BOWL XII reached 9.3 million unique Total Viewers and was the #1 non-sports telecast in all of cable on Sunday, Feb. 7 among both Adults 25-54 and Women 18-49.
Other 2016 programming highlights included MONSTERS INSIDE ME which had its highest rated season among Adults 25-54* and the premiere of the Animal Planet Presents film LIFE AFTER: CHERNOBYL in April which delivered 1.1 million Total Viewers, ranking as Animal Planet’s most watched Tuesday night telecast in 10 years (Sept 2006).
*tied with 2009
About Animal Planet
Animal Planet, a multi-media business unit of Discovery Communications, is the network of hit franchise series RIVER MONSTERS, PIT BULLS & PAROLEES and TREEHOUSE MASTERS and the home of provocative and award-winning specials and documentary films presented under the banner ANIMAL PLANET PRESENTS. Animal Planet's programming also includes quarterly tent pole TV events PUPPY BOWL, the largest non-sports TV on Super Bowl Sunday, and MONSTER WEEK. Animal Planet is the premiere TV, digital and social community for animal lovers and pet owners, providing immersive, engaging, high-quality entertainment across all Animal Planet assets including: Animal Planet television network, available in more than 94 million homes in the U.S., that is complimented with a deep Video On Demand offering; online assets at www.animalplanet.com, the ultimate online destination for all things animal; the Animal Planet Go app allowing viewers to catch up on full episodes of their favorite shows anytime; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access to the animal kingdom; and Animal Planet social including Facebook, Twitter, Instagram and Snapchat via @animalplanet.