DESTINATION AMERICA BAGS BEST TELECAST EVER AND BEST FRIDAY NIGHT EVER WITH THE SEASON 2 PREMIERE OF MOUNTAIN MONSTERS
April 8, 2014
(Silver Spring, MD) - The season-two premiere of Destination America's hit series MOUNTAIN MONSTERS produced stellar ratings for the network on Friday night at 10/9c, earning its best telecast ever among HH rating and delivery (0.81/473k) and second best among P2+ (672k) delivery. Friday was also the network's best Friday night ever in key demos P/M25-54/18-49 for HH and P2+ delivery.
The premiere of MOUNTAIN MONSTERS beat out competitors including H2, TNT, MTV, Tru, NGC, TRV and CMT for delivery of M25-54 in its timeslot and outperformed Destination America's previous 6-week time period rating average by triple-digit increases in key demos: 243% in M18-49, 242% in M25-54, 226% in P2+, 224% in P18-49, 213% in HHs, and 185% in P25-54. Destination America's Friday night lineup included new episode premieres of MOUNTAIN MONSTERS: UNCAGED at 8/7c and 9/8c, offering a look back at season one with new footage and behind the scenes extras, followed by the new season debut at 10/9c.
MOUNTAIN MONSTERS follows a team of expert hunters and trappers as they defend their mountain brethren from mysterious monsters that have spawned countless sightings in the Appalachian wilderness for generations. Legendary local beasts like the Hellhound, Yahoo, Fire Dragon, and Hogzilla aren't just old wives tales, and the Appalachian Investigators of Mysterious Sightings (AIMS) is in hot pursuit to prove it. As native sons of West Virginia, AIMS and their leader John "Trapper" Tice have spent their entire lives navigating the backcountry, surviving off the land, and practicing do-it-yourself resourcefulness in a region where time stands still. Putting a lifetime of training to the test, the AIMS team investigates, tracks, and attempts to trap these evasive creatures. The second season of MOUNTAIN MONSTERS continues Fridays at 10/9c on Destination America.
On the next new episode of MOUNTAIN MONSTERS, premiering this Friday, April 11 at 10/9c, AIMS travels to Grafton, W.V., to investigate the Grafton Monster on Taylor County after obtaining a video of a strange and gigantic creature. This tiny town, once an epicenter of early American railroad transit, has been terrorized since the 1960s by a horrifying creature known to the locals as "The Headless Horror." Standing almost ten-feet tall and tipping the scales at more than half a ton, this beast carries its head just above its chest and has a reputation for intimidation that spans the hollers of Taylor County. The mountain investigators have their hands full as they witness this predator's vicious nature firsthand and construct their largest trap to date.
MOUNTAIN MONSTERS is produced for Destination America by American Chainsaws with Colt Straub, Duke Straub, Royal Malloy, Russell Geyser and Jay Bluemke as executive producers. For Destination America, Caroline Perez is executive producer, Marc Etkind is general manager, and Henry Schleiff is Group President of Investigation Discovery, Destination America, American Heroes Channel, and Discovery Fit & Health.