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Discovery Corporate » Executive Bios » Bruce Campbell
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Bruce Campbell

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SEVP Chief Development Officer and General Counsel

Bruce Campbell leads global business development, strategic planning and mergers and acquisitions for Discovery Communications. In addition, he oversees all legal affairs and litigation for the company, serving as the chief legal advisor to the company's management team and board of directors. He is also the Corporate Secretary.

Campbell has led the origination and execution of some of the company's most significant transactions, including network joint ventures with Oprah Winfrey, Hasbro and Sony/IMAX. In addition, he directed Discovery's acquisitions of, the award-winning knowledge-based website;, the leading eco-lifestyle destination on the web; and Cox Communications, Inc.'s 25% minority stake in Discovery.

Prior to assuming the General Counsel role as part of his responsibilities, Campbell also served as President of Discovery's Digital Media businesses, including all of the company's U.S.-based websites, mobile platforms, online syndication and commerce efforts. Under his leadership, Discovery's digital properties achieved record-high levels of traffic, video views and revenue.

Before joining Discovery in 2007, Campbell was Executive Vice President, Business Development, for NBC Universal, where he was responsible for strategic planning, M&A and portfolio investments. He also represented NBCU on a number of corporate boards, including A&E TV Networks, National Geographic Channel International, and the Universal Orlando Theme Parks.

Campbell played an integral role in a series of NBCU acquisitions, including Telemundo in 2002 and Vivendi Universal Entertainment in 2004. Immediately prior to leaving NBCU, Campbell represented the company in negotiating the online video joint venture with News Corp that eventually became Hulu.

Campbell began his career as a lawyer with the Los Angeles firm of O'Melveny & Myers LLP, where he specialized in corporate and securities law. He holds degrees from Princeton University's Woodrow Wilson School of Public & International Affairs and Harvard Law School.