DISCOVERY NETWORKS NORTHERN EUROPE CONTINUES EXPANSION OF SPORTS PORTFOLIO WITH LAUNCH OF EUROSPORT DENMARK
June 4, 2015
Thursday June 4, 2015: Discovery Networks Northern Europe today announces that it is launching a local Eurosport channel in Denmark on 1st July 2015.
The local sports channel will be called Eurosport Denmark and will replace Canal 8, a general sports channel which was recently acquired by Discovery Communications from C More in Denmark.
Eurosport Denmark will air 2,400 hours of live sports each year, making it the number one channel for live sports coverage in Denmark. Sports events airing on the new channel include the Bundesliga, three Grand Slam tournaments as well as ATP and WTA tennis, the Danish Alka Superlig and the European qualifers.
Dee Forbes, President & Managing Director, Discovery Networks Northern Europe, said: "Sports has become an increasingly important part of our portfolio as we look for additional ways to build market scale and reach new and bigger audiences. We are committed to investing in our sports business where it makes strategic sense. In May we announced the launch of a local Eurosport channel in Norway, today we announce the launch of Eurosport Denmark, both important milestones in building our sports portfolio and presence across the region."
Peter Hutton, Chief Executive Officer of Eurosport, said: "The launch of Eurosport Denmark further demonstrates our commitment to invest in the localisation of Eurosport channels to provide a more relevant experience to viewers, with more local rights and personalities, to nourish our passionate sport fans."
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world's #1 pay-tv programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Central and Eastern Europe, the Middle East and Africa, 16 Discovery brands reach 503 million cumulative subscribers in 108 countries and territories with programming customized in 21 languages. For more information, please visit www.discoverycommunications.com.
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