DISCOVERY CHANNEL'S HIT SERIES MYTHBUSTERS TOPS WEDNESDAY NIGHT IN KEY DEMOS AGAIN
DISCOVERY CHANNEL'S HIT SERIES MYTHBUSTERS TOPS WEDNESDAY NIGHT IN KEY DEMOS
December 17, 2009
The Wednesday, December 17, 2009 9PM ET/PT premiere episode of Discovery Channel's MYTHBUSTERS was the #1 primetime cable telecast among Men 18-49 and Men 18-34 delivery. It was also #1 in ratings among Men 18-49 (1.60 AA%) and was the #4 primetime cable telecast among Men 25-54 in both delivery and ratings (1.41 AA%).
Discovery Channel beat ABC for the evening among young men (18-34 delivery) and ranked within the top ten for Men 25-54 (#5), Persons 25-54 (#7) and Persons 18-49 (#6). The episode exceeded the 4Q08 time slot (Wednesday 9-10PM), with double-digit gains among Persons 25-54 (30.6%) , Men 25-54 (30.4%), Women 25-54 (30.9%), Persons 18-49 (21.8%) and Men 18-49 (21.5%).
Two premiere episodes of MYTHBUSTERS will air on a special night, Mondays, on December 28 and January 4 at 9PM ET/PT. Additionally, viewers can catch up on all their favorite MYTHBUSTERS episodes with all-day marathons on Christmas Day, December 25, and New Year's Day, January 1.