DISCOVERY CHANNEL'S MYTHBUSTERS AND STORM CHASERS ARE TOP 2 NON-FICTION CABLE PROGRAMS AMONG MEN IN PRIME ON WEDNESDAY
November 18, 2010
The Wednesday, November 17, 2010 premiere episode of MYTHBUSTERS, Reverse Engineering, earned a 1.17 HH / 0.74 P25-54 AA%, making it the #1 primetime (8P-11P) non-fiction cable program among men 25-54/18-49 delivery (excluding sports).
Further, the night's premiere telecast of STORM CHASERS, Perfect Storm, was the #2 primetime non-fiction cable program (excluding sports/news) among men 25-54/ 18-49 delivery (behind MYTHBUSTERS). The premiere telecast of STORM CHASERS posted double-digit gains in all key demos, compared to the year-ago time slot (4Q09, Wednesday 10PM).
Both shows return next Wednesday, November 24, with all-new episodes. For more information or to download images from either series, please visit press.discovery.com.
Source: NHI. Live+SD AA(000).