DISCOVERY CHANNEL'S WEDNESDAY NIGHTS CONTINUE TO BE TOP DESTINATION FOR MEN, BOLSTERED BY MYTHBUSTERS AND WORST CASE SCENARIO
May 20, 2010
Discovery Channel was the #2 primetime network in cable on Wednesday, May 19 among Men 18-49/18-34 delivery, behind only the NBA Playoffs on TNT; and #3 among Men 25-54.
Last night's premiere episode of MYTHBUSTERS was the #1 non-sports primetime (8P-11P) cable program among Men (M25-54, M18-49) delivery. It finished #2 overall (no exclusions), coming in second only to the NBA Playoffs on TNT. WORST CASE SCENARIO with Bear Grylls was the #1 non-sports, non-fiction cable program in its time slot (10PM) among Men (M25-54, M18-49, M18-34 delivery).
MYTHBUSTERS surpassed several primetime broadcast telecasts, bringing in more Men than ABC's The Middle (8PM for M18-49, M18-34); CBS's CSI: NY (M18-34) and NBC's Law & Order: SVU (9PM; for M25-54, M18-49).
Source: NHI. Live+SD AA(000).