PUNKIN CHUNKIN SPLATTERS SIMULCAST RATINGS RECORD FOR DISCOVERY CHANNEL, SCIENCE CHANNEL
World Premiere Simulcast Gives Science Channel Highest Rating in Netowrk History
November 30, 2010
The Thursday, November 25 world premiere of PUNKIN CHUNKIN 2010 posted a record cumulative 1.98 HH / 1.51 P25-54 between a Discovery Channel and Science Channel simulcast. PUNKIN CHUNKIN 2010 was the highest-rated program on Discovery Channel since SHARK WEEK'S Into the Shark Bite on August 1, 2010 (+150% vs. Nov '09 Prime, 0.54 P25-54). Earning a 1.72 HH / 1.35 P25-54, the 8-10PM special premiere telecast was the #1 non-sports telecast among ad-supported cable networks during primetime among P/M25-54 and P/M18-49. It was also the #1 ad-supported cable telecast among W25-54 and W18-49 (excluding sports/movies).
Driven by tune in for PUNKIN CHUNKIN 2010, Discovery Channel was the #3 cable network in delivery during primetime, among P/M25-54 and P/M18-49 (no exclusions), ranking only behind NFLN and ESPN, both airing football.
Earning a 0.85 HH / 0.56 P25-54, PUNKIN CHUNKIN 2010 gave Science Channel its highest HH rating in network history! The special also matched the highest P25-54 rating for the network (from PUNKIN CHUNKIN 2009). PUNKIN CHUNKIN 2010 is up +300% vs. Nov '09 prime delivery among P25-54.
Delivering 4 million gross average (P2+) viewers, the PUNKIN CHUNKIN 2010 simulcast on Discovery Channel and Science Channel was the highest-rated airing in the program's history, surpassing several primetime broadcast telecasts that evening, bringing in more viewers in key demos than ABC and NBC:
- o ABC's Modern Family for M25-54,
- o ABC's Beyonce's I Am World Tour for M25-54, M18-49
- o NBC's Taylor Swift Speak Now for M25-54, M18-49
- o NBC's NWS SP: People of the Year for M25-54, M18-49
- o NBC's The Apprentice for P18-49, M18-49
Source: NHI. Live+SD AA(000).
PUNKIN CHUNKIN 2010 was produced by Sharp Entertainment. Matt Sharp is executive producer for Sharp Entertainment. For Science Channel, Michael Sorensen is executive producer, Debbie Myers is general manager, and Clark Bunting is president.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Science Channel
Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is broadcast 24 hours a day and seven days a week to more than 66 million U.S. homes and simulcast on Science Channel HD. We immerse viewers in the incredible possibilities of science, from string theory and futuristic cities to accidental discoveries and outrageous inventions. We take things apart, peer inside and put things together in new and unexpected ways. We celebrate the trials, errors and brinking moments that change our lives forever. To find out more, go to sciencechannel.com.
About The World Championship Punkin Chunkin Association
The World Championship Punkin Chunkin Association (WCPCA) is a nonprofit association started in 1986 that each year hosts the Punkin' Chunkin' World Championships, a 3-day engineering event which raises money for a variety of charities organizations including St. Jude's Childrens Research Hospital and Childhelp. The WCPCA also awards over 15 scholarships a year to engineering students. To find out more about the organization or to get involved in their charitable efforts go to www.punkinchunkin.com or http://science.discovery.com/tv/punkin-chunkin/
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.