DISCOVERY’S ‘GOLD RUSH’ AND ‘FLYING WILD ALASKA’ BRING IN HUGE NUMBERS FOR SECOND WEEK
DISCOVERY #1 NETWORK IN ALL OF TELEVISION ON FRIDAY NIGHT AMONG MEN
November 7, 2011
(Silver Spring, Md.) - Discovery Channel's primetime line-up on November 4th propelled the network to the #1 spot in ALL OF TELEVISION for the night among M18-49 (ratings and delivery). Episodes of GOLD RUSH and FLYING WILD ALASKA finished as the #1, #2 and #3 non-sports programs in cable among M25-54 delivery on Friday night.
The all-new GOLD RUSH premiere at 9PM ET/PT ("Virgin Ground") was the #1 program in all of television during primetime (no exclusions) among Men 18-49 in ratings and delivery and was #2 in all of television among Men 25-54 (behind only Blue Bloods on CBS). The telecast earned a 2.62 HH / 2.08 P25-54 AA%, delivering an average of 3.85 million viewers (P2+). The episode also swept key demos on cable, finishing #1 among Persons, Men and Women (25-54, 18-49, 18-34).
Leading into "Virgin Ground" was an 8PM encore presentation of last week's GOLD RUSH season two premiere titled "Twist of Fate." This telecast finished as the #3 cable program on Friday night among Men 25-54.
The 10PM premiere telecast of FLYING WILD ALASKA ("Tomorrow Island") earned a 1.37 HH / 0.94 P25-54 AA%, delivering an average of 1.97 million viewers (P2+). It was the #2 primetime cable program among Persons and Men 25-54 ratings and delivery on Friday night (excluding sports).
All-new episodes of GOLD RUSH and FLYING WILD ALASKA premiere this Friday at 9PM and 10PM ET/PT. Below are sneak peeks of this week's episodes, available for previewing and embedding.
Parker's First Clean Out | Gold Rush
Link: http://www.youtube.com/watch?v=7xprRYN0nkY
Leg Wrestling | Flying Wild Alaska
Link: http://www.youtube.com/watch?v=dRAD4vF4NBI
Source: NHI. Live+SD AA(000).
# # #