DISCOVERY’S ‘GOLD RUSH’ ONCE AGAIN #1 PROGRAM IN ALL OF TELEVISION FRIDAY NIGHT AMONG MEN, WITH AN AVERAGE OF 3.58 MILLION TUNING IN
FOR FOUR WEEKS STRAIGHT DISCOVERY HAS HAD TOP TWO NON-SPORTS PROGRAMS IN ALL OF CABLE FRIDAY NIGHTS AMONG MEN
November 21, 2011
The premiere episode of Discovery Channel's hit series GOLD RUSH on Friday, November 18, was the #1 program in ALL of TELVISION during primetime (no exclusions), among Men 25-54 and Men 18-49 ratings and delivery. The episode "Slippery Slope" earned a 2.53 HH/1.98 P25-54 AA%, delivering an average of 3.58 million viewers (P2+). Since its season two premiere, GOLD RUSH has been the top program in several key demos. This week it finished as the #1 cable program (no exclusions) among Persons/Men/Women 25-54 and Persons/Men/Women 18-49 ratings and delivery.
The 10PM premiere of FLYING WILD ALASKA, titled "Era Alaska Rises Again," earned a 1.38 HH / 0.91 P25-54 AA%, delivering an average of 1.80 million viewers (P2+). It was the #2 primetime non-sports cable program among M25-54 and M18-49 ratings and delivery, on Friday night (#3 among P25-54).
Driven by the success of GOLD RUSH and FLYING WILD ALASKA, Discovery Channel was the #2 cable network Friday night among Persons and Men 25-54 / 18-49 ratings and delivery (behind only ESPN, airing College Football). Discovery also out-delivered ABC, FOX and NBC on Friday night among M18-49 ratings and delivery.
Discovery Channel's Primetime line-up on Friday evening, finished as the #1 (GOLD RUSH) and #2 (FLYING WILD ALASKA) non-sports cable programs among M25-54/M18-49 ratings and delivery for the night.
Source: NHI. Live+SD AA(000).