DISCOVERY’S ‘KILLING BIN LADEN’ #1 PROGRAM SUNDAY NIGHT AMONG MEN
SPECIAL, FIRST AND MOST DETAILED TO DATE, BEATS CABLE NEWS’ BIN LADEN SPECIALS
May 17, 2011
The Sunday, May 15 premiere of Discovery Channel's KILLING BIN LADEN earned a 1.75 HH / 1.11 P25-54 AA%, making it the night's #1 non-fiction ad-supported cable program among M25-54 (behind NBA and MLB games). The special propelled Discovery to the #4 primetime ad-supported cable network spot for the night among M25-54.
KILLING BIN LADEN, the first non-news bin Laden special to premiere after his death on May 1st, delivered 2.42 million viewers P2+. It was the most watched cable documentary about his demise, beating out CNN'S Inside the Mission: Getting bin Laden and MSNBC's The Death of Osama bin Laden.
Discovery's KILLING BIN LADEN is the most comprehensive overview of the bin Laden operation to date - from the time the crucial intelligence was gathered in 2010 through the burial at sea.
Source: NHI. Live+SD AA (000).
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