A RISING TIDE LIFTS ALL BOATS: DEADLIEST CATCH NUMBER ONE 14 CONSECUTIVE WEEKS
July 13, 2011
(Silver Spring. Md.) Tuesday night's DEADLIEST CATCH premiere episode, The Island, earned a 2.18 HH / 1.81 P25-54 AA%, making it the #1 non-sports primetime (8P-11P) cable program for Persons and Men 25-54. The Tuesday, July 12 episode delivered 2.98 million viewers P2+, propelling Discovery to the #1 primetime (8PM-11PM) cable network for Men 25-54 and Men 18-49 ratings and delivery.
DEADLIEST CATCH has now been the #1 Tuesday primetime cable program (excludes the NBA Playoffs on TNT) among Persons/Men 25-54 ratings and delivery, for 14 weeks in a row.
"The Island" also out-delivered most broadcast programs, for Tuesday 7/12/11 prime delivery in key demos. Among Men 25-54, DEADLIEST CATCH was the #2 non-sports program in all of television (behind only America's GotTalent on NBC). Among M25-54, Catch out-delivered:
- ABC's 101 Ways to Leave a Game Show
- ABC's Wipeout
- ABC's Combat Hospital
- CBS' 48 Hours
- CBS' NCIS
- CBS' NCIS: Los Angeles
The 10PM episode of AFTER THE CATCH was a top-performer posting 1.24 HH, .97 for Persons 25-54 and delivered 1.66 million viewers P2+.
Catch an all new DEADLIEST CATCH next Tuesday, July 19 beginning at 9PM ET/PT. Then at 10 PM ET/PT don't miss the world premiere of ALASKAN MONSTER HUNT: HILLSTRANDED when DEADLIEST CATCH captains Johnathan and Andy Hillstrand return to their hometown of Homer, Alaska for a very different kind of hunt -- to investigate sightings of a strange sea animal, Alaska's answer to the Loch Ness Monster. For more information please visit press.discovery.com.
Source: NHI. Live+SD AA(000).
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