DISCOVERY IS #1 CABLE NETWORK MONDAY NIGHT WITH DISCOVERY CHANNEL'S SPECIAL "AMERICAN CHOPPER LIVE: THE ROAD TO REVENGE" AND NEW EPISODE OF "FAST N' LOUD"
"American Chopper Live: The Road to Revenge" was #1 Non-Sports Program in All of Television Among Men in M25-54/18-49 Demo with 2.52 Million Viewers P2+ -- New Episode of Fast N' Loud was Watched by 1.92 Million Viewers P2+
December 12, 2012
(Silver Spring, Md.) Discovery Channel's new episode of FAST N' LOUD and AMERICAN CHOPPER LIVE: THE ROAD TO REVENGE special dominated in the ratings on Monday, December 10 at 8PM ET/PT and 9 PM ET/PT respectively making Discovery the #1 cable network primetime. The special AMERICAN CHOPPER LIVE: THE ROAD TO REVENGE telecast earned a 1.83 HH rating and a 1.62 P25-54 delivering 2.52 million viewers P2+ making it the #1 cable program (excluding sports) among P/M25-54 and M18-49 demos. In addition, the FAST N' LOUD telecast earned a 1.40 HH rating a 1.22 P/M25-54 rating delivering 1.92 million viewers P2+.
Driven by a strong primetime line-up with AMERICAN CHOPPER LIVE: THE ROAD TO REVENGE and FAST N' LOUD Discovery Channel's annual, special primetime week of programming titled "MegaWeek 2012" launched this week averaging +2% Monday (1.48) versus Monday (1.45) from "MegaWeek 2011" last year. In addition, Discovery's line-up made Discovery #1 in cable among M25-54 delivery, and even beating ABC and Fox (excludes sports).
On Monday's special AMERICAN CHOPPER LIVE: THE ROAD TO REVENGE, four teams faced-off revealing their extreme bikes to help one team earn the title as, "best bike builder in the world." Watch as these compelling characters make up the teams including AMERICAN CHOPPER's Paul Teutul Sr. ("Team Senior" and Paul Teutul Jr. ("Team Junior"), OUTLAW GARAGE's Jesse James ("Team Jesse") and FAST N' LOUD's Richard Rawlings and Aaron Kaufmanthe ("Team Fast n' Loud").
Tuesday's Special, AMERICAN CHOPPER LIVE: THE REVENGE, reveals who won America's votes as the winner will be announced live at the Hard Rock Hotel & Casino in Las Vegas. Keep up to date with behind the scenes happenings at Chopper Live on chopperliveblog.com and on Discovery's official Facebook and Twitter accounts.
During the new episode of FAST N' LOUD, the GMG crew exchanges some festive, build off-themed "gifts" with Jesse James and the Teutuls. Richard flips a rare but rough 1968 Shelby Mustang, scoring a ski boat ride in the deal and Aaron and his crew race against the clock to finish the '59 Chevy Apache.
AMERICAN CHOPPER is produced for Discovery Channel by Pilgrim Studios. Craig Piligian, Ralph Wikke and Mitch Rosa are executive producers for Pilgrim Studios, and Christo Doyle is executive producer for Discovery Channel.
FAST N' LOUD is produced for Discovery Channel by Pilgrim Studios; Craig Piligian and Eddie Rohwedder are executive producers. For Discovery, Craig Coffman is executive producer.
Source: Nielsen. NHI Calendar. 12/10/12. Live+SD AA% and (000).