DISCOVERY CHANNEL'S 'MOONSHINERS' AND 'AMISH MAFIA' BREAK VIEWERSHIP RECORDS AND DRIVE DISCOVERY CHANNEL TO #1 IN CABLE IN PRIME TIME ON WEDNESDAY DEC 12
MOONSHINERS Grabs a Series Best with 3.43 Million Viewers and AMISH MAFIA Delivers a Record 3.64 million viewers
December 13, 2012
Discovery Channel's MOONSHINERS broke series viewership records on Wednesday with 3.43 million viewers. Currently in its second season, this marks the largest viewership the series has delivered in the history of the series. The series premiere of AMISH MAFIA delivered 3.64 million viewers which increased total viewership in HH and total viewers P2+ from the sneak peek premiere on Tuesday. The shows were the #1 and #2 cable programs among HH, P2+, P18+, P/M25-54, P/M18-49 delivery. Additionally, Discovery Channel was the #1 network on cable in Prime Time evening in HH, P2+, P/M18+, P/M/W 25-54, P/M18-49 and P/M18-34 ratings and delivery.
MOONSHINERS at 10PM ET/PT earned a series best rating with 2.35 HH / 2.14 P25-54 / and 3.43 million total viewers P2+ making it the #1 cable program on Wednesday evening among P/M 25-54, P/M 18-49 and P/M 18-34 delivery, no exclusions.
The AMISH MAFIA series premiere at 9PM ET/PT earned a 2.65 HH / 1.98 P25-54 / and 3.64 million total viewers P2+ average delivery. The AMISH MAFIA sneak peek premiere on Tuesday Dec. 11 earned a 2.51 HH rating and 3.41 million viewers P2+, making last night's series premiere the highest viewership for the series.
All New episodes of AMISH MAFIA and MOONSHINERS can be seen on Wednesday, Dec. 18 at 9 and 10PM, respectively.
Source: Nielsen. NHI Calendar. 12/11/12. Live+SD AA% and (000).