DISCOVERY CHANNEL DOMINATES AS #1 TELEVISON NETWORK IN FRIDAY PRIME TIME FOR MEN
-GOLD RUSH #1 Show on Cable for Women, Men and Total Viewers-
November 12, 2012
Discovery Channel was the #1 network for men in ALL OF TELEVISION on Friday night with the return of the popular series GOLD RUSH and the all new series JUNGLE GOLD, both now in their third week of premieres. On Friday, November 9th, Discovery Channel was the #1 network in ALL OF TELEVISION among Men 18-49 ratings and delivery, no exclusions.
GOLD RUSH at 9PM ET/PT earned a 2.72 HH/2.28 P25-54 rating and was watched by 4.09 million viewers P2+. It was the #1 program in ALL OF TELEVISION in key male demos on Friday night, including M25-54/18-49/18-34 delivery, no exclusions. It beat every program on both broadcast television and cable in Prime Time.
GOLD RUSH was also the #1 show on cable for Women 25-54 and 18-49 delivery, no exclusions, and the #1 cable program among HH, P2+, P18+, Persons and Men 25-54, P/M18-49 and P/M18-34 delivery, no exclusions.
The 10PM ET/PT premiere of JUNGLE GOLD was second only to GOLD RUSH as the #2 cable program, no exclusions, among Persons and Men 25-54, P/M18-49 and M18-34 delivery on Friday night. The episode earned a 1.78 HH/1.37 P25-54 rating, and it was watched by 2.47 million viewers P2+. The show was also ranked #5 in ALL OF TELEVISION in M18-49 delivery.
An all-new episode of GOLD RUSH will air this Friday, November 16 at 9PM ET/PT. In "Battle of the Bridge", Todd's chief investor arrives unannounced and threatens to pull the plug after he finds the mine at a standstill. Team Turin is plagued by melted permafrost and a broken dozer. And Parker and the Dakota boys go to war over a bridge.
And an all-new episode of JUNGLE GOLD premieres at 10PM ET/PT. In "Broken Man", George is suddenly called home to fight a lawsuit, leaving Scott with the responsibility of doubling gold production on their claim. Chinese neighbors threaten their borders and the future of mechanic Travis lies in the balance.