WITH MINERS AND SHINERS DISCOVERY CHANNEL SMASHES VIEWERSHIP RECORDS IN NOVEMBER
Discovery Fridays Beat FOX in the Highly Prized Persons 18-49 and 25-54 for the Month; Discovery Fridays Beat CBS, NBC, ABC and FOX in Male Viewers 18-49/25-54 for the Month
November 28, 2012
Powered by magnetic storytelling and compelling characters from MOONSHINERS, GOLD RUSH and JUNGLE GOLD, Discovery Channel ranked as the #1 cable network during Prime Time for Men 25-54 delivery in November, excluding sports. Discovery Channel also broke viewership records with its best November ever among total viewers P2+, Persons 25-54, Men 25-54, and Women 25-54 with double digit gains in Prime Time among total viewers P2+ and Persons, Men and Women 25-54.
Additionally, on Fridays, Discovery beat broadcast television network FOX in the highly prized Persons 18-49 (and Persons 25-54) demo for the month of November; Discovery also beat CBS, NBC, ABC and FOX in the Male 18-49 and Male 25-54 demos for the month on Fridays.
GOLD RUSH was the #1 series on Fridays, beating all other series and specials on both broadcast and cable television among male viewers Men 18-49 and Men 25-54. GOLD RUSH was also the #1 cable program on Fridays among total viewers P2+, Persons, Men and Women 25-54, Persons, Men and Women 18-49, and Persons, Men and Women 18-34 delivery. Season three of GOLD RUSH premiered on Oct. 26 and it hit a season high in total viewers P2+ on Nov. 23 with 4.69 million viewers.
JUNGLE GOLD was the #2 series on cable on Fridays in November, second only to GOLD RUSH, among Persons and Men 25-54, Persons and Men 18-49 and Persons, Men and Women 18-34. JUNGLE GOLD set a series record in total viewership P2+ on Nov. 23 with 2.8 million viewers. Season one of JUNGLE GOLD premiered on October 26.
The second season of MOONSHINERS premiered on Wednesday, November 7 and broke series viewership records with a series high of more than three million total viewers P2+ (3,063,000), which pushed Discovery Channel to have its best Wednesday ever among total viewers P2+, and Persons, Men and Women 25-54 delivery.