DISCOVERY CHANNEL'S "MOONSHINERS" CONTINUES TO OUTPERFORM BROADCAST TELEVISION PROGRAMMING IN MALE VIEWERS IN WEDNESDAY PRIME TIME
November 15, 2012
MOONSHINERS grabbed 2.23 million viewers on Wednesday Nov. 14 at 10PM and beat broadcast network programming in male viewers on both ABC and NBC in Prime Time.
"Moonshine Goldmine" at 10PM ET/PT earned 1.42 P25-54 rating and delivered an average of 2.23 million viewers P2+. The episode outperformed broadcast television programming in M25-54 delivery that included ABC's "Nashville" and NBC's "Chicago Fire", "Whitney", "Guys with Kids" and Law & Order: SVU". "Moonshine Goldmine" also beat both NBA games on ESPN.
MOONSHINERS follows the most wanted moonshiner in the U.S., Tim Smith, his sidekick Tickle, a multi-generational band of bootleggers and the law enforcement officer tasked with catch them in the act of making moonshine. An all-new episode of MOONSHINERS will air on Wednesday, Nov. 21 at 10PM ET/PT.