DISCOVERY CHANNEL'S "MOONSHINERS" OUTPERFORMED BROADCAST TELEVISION PRIME TIME PROGRAMMING IN MALE VIEWERS INCLUDING ABC'S "MODERN FAMILY" ON WEDNESDAY NOVEMBER 21
Discovery Channel #1 Non-Sports Cable Network on Wednesday in M25-54/M18-49 Delivery
November 26, 2012
MOONSHINERS grabbed 2.48 million viewers on Wednesday Nov. 21 at 10PM and beat broadcast network Prime Time programming in male viewers, including ABC's "Modern Family." Discovery Channel was also the #1 non-sports cable network on Wednesday in M25-54/M18-49 Delivery.
MOONSHINERS at 10PM ET/PT on Nov. 21 earned 1.77HH, 1.45 P25-54 rating and delivered an average of 2.48 million viewers P2+. The episode was the #1 program among M25-54/M18-49 delivery on cable and outperformed broadcast television programming in M25-54 delivery, including ABC's "Modern Family" and "Suburgatory" and NBC's "Chicago Fire", "Whitney" and Law & Order: SVU". It also beat NBA on ESPN.
MOONSHINERS follows the most wanted moonshiner in the U.S., Tim Smith, his sidekick Tickle, a multi-generational band of bootleggers and the law enforcement officer tasked with catch them in the act of making moonshine.
An all-new episode of MOONSHINERS will air on Wednesday, Nov. 28 at 10PM ET/PT.