BERING SEA GOLD DEBUTS AS HIGHEST-RATED SERIES LAUNCH IN DISCOVERY CHANNEL HISTORY
January 31, 2012
--Discovery Channel Has Top Two Shows in All of Television Among Men on Friday 1/27 with GOLD RUSH and new series BERING SEA GOLD--
--GOLD RUSH Watched By 4.24 Million Viewers P2+ / BERING SEA GOLD 3.66 Million Viewers P2+--
(Silver Spring, Md.) - The Friday, January 27 premiere of Discovery Channel's new series BERING SEA GOLD at 10PM ET/PT was watched by 3.66 million viewers P2+, making it the highest-rated series launch in Discovery Channel history among HH, P2+, P18+, P/M25-54 and P18-49. Produced by Thom Beers' Original Productions, BERING SEA GOLD delivered a 2.43 HH rating and a 1.94 P25-54 rating. The premiere episode, "Pay Dirt," was the #2 program in all of television, behind only GOLD RUSH, among M25-54 and M18-49 ratings and delivery.
"I'm proud to be part of Discovery Channel striking gold with their highest series premiere ever," says Beers, creator and executive producer of BERING SEA GOLD. "BERING SEA GOLD's success proves that when you mix high-stakes drama and compelling characters, great TV happens and viewers tune in."
GOLD RUSH on Friday at 9PM ET/PT was the #1 program in all of television during primetime among M25-54/18-49 ratings and delivery, beating out all broadcast and cable programs. This week's episode, "Bedrock Gold," earned a 2.82 HH and 2.29 P25-54, delivering an average of 4.24 million viewers P2+. Since its season 2 premiere, GOLD RUSH has been the top cable program in several key demos. This week it finished as the #1 cable program among HH, P2+, P18+, P/M/W25-54 and P/M18-49 ratings and delivery.
Driven by BERING SEA GOLD and GOLD RUSH, on Friday, January 27, Discovery Channel was the #1 network in all of television among M25-54. Discovery Channel was also the #1 cable network among P/M25-54 and P18-49 in ratings and delivery.
GOLD RUSH returns on Friday, 9PM ET/PT followed by BERING SEA GOLD at 10PM ET/PT.
Source: NHI. Live+SD AA% and (000).
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