DISCOVERY CHANNEL WRITES A NEW RECIPE FOR "MOONSHINERS" VIEWER ENGAGEMENT WITH FIRST EVER TWEET-POWERED DISTILLERY
Fans Brew Tweet-Powered Moonshine for Season Two Premiere of MOONSHINERS
November 8, 2012
Discovery Channel takes Twitter-based fan engagement to a whole new level with the first-ever tweet-powered moonshine distillery, using real-time tweets to make a batch of real moonshine in conjunction with this week's premiere of MOONSHINERS, which can be seen each Wednesday at 10PM ET/PT.
Fans of the series, which follows notorious moonshine maker Tim Smith and his sidekick Tickle, a multi-generational band of bootleggers, and the law enforcement tasked to catch them in the act, can create a custom batch of moonshine by tweeting ingredients, flavors and even packaging design to Kings County Distillery in Brooklyn, New York's oldest operating distillery. Buzzfeed, a leading social news organization, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas, is hosting the MOONSHINERS tweet-powered distillery.
By tweeting @Discovery, #moonshiners, and hashtagging flavor options and ingredients, such as #rye or #wheat, fans will control tweet meters at the distillery that are physical manifestations of their votes, and also control the actions of the master distiller on-site in real-time. Participants can enter a contest to win one of 50 moonshine prize packs that include those to be delivered in MOONSHINERS-branded wooden barrels.
Discovery Channel worked with OMD on the Moonshiners distillation project and event, which continues through November 8. Online users can catch the action and watch the entire process live on BuzzFeed at http://www.buzzfeed.com/discovery/tweet-powered-distillery-70b3?b=1 or at Discovery online at http://dsc.discovery.com/tv-shows/moonshiners/tweet-distillery.htm.
MOONSHINERS airs Wednesdays at 10PM ET/PT.