DISCOVERY CHANNEL'S ‘GOLD RUSH’ BEAT EVERY PROGRAM ON BROADCAST TELEVISION DURING FRIDAY PRIME TIME IN THE HIGHLY PRIZED P18-49 DEMO*
"JUNGLE GOLD" BREAKS SERIES RECORD WITH THE DELIVERY OF ITS HIGHEST RATED TELECAST IN P25-54
December 3, 2012
On Friday, November 30, Discovery Channel's GOLD RUSH (9PM) beat all broadcast television programming, including programs on CBS, NBC, ABC and FOX in the ad friendly P18-49 demo during Prime Time and was the #1 program in ALL OF TELEVISION among P18-49*. Jungle Gold also delivered its largest P25-54 audience in the history of the series.
GOLD Rush delivered a season-high 2.20 P18-49 AA% for the series and was the #1 program in ALL OF TELEVISION in key male demos including M25-54/18-49/18-34 delivery (no exclusions). It was also the #1 cable program among HH, P2+, P18+, P/M/W25-54, P/M/W18-49 and P/M/W18-34 delivery (no exclusions). Earning a 3.05 HH/2.56 P25-54 rating, it delivered 4.59 million viewers P2+, making it the highest rated telecast of the third season of GOLD RUSH in the P25-54 demo.
Second only to GOLD RUSH, JUNGLE GOLD was the #2 cable program (no exclusions) among P/M/W25-54 and P/M18-49 delivery on Friday night. Jungle Gold also out-delivered most broadcast programs among Men on Friday night, achieving the #4 spot in ALL OF TELEVISION in 18-49 delivery. Earning a 1.74 HH/1.54 P25-54 rating, JUNGLE GOLD delivered 2.64 million viewers P2+, making it the highest rated telecast of the season in the P25-54 demo.
Discovery Channel's GOLD RUSH (9PM E/P) and JUNGLE GOLD (10PM E/P) were the top two programs in cable Friday night (November 30) in cable among P/M/W25-54 and P/M18-49 delivery.
Discovery Channel also beat NBC and FOX among Persons 18-49 delivery during Friday Prime Time and was the #1 cable network on Friday evening among P2+, P/M/W25-54, P/M18-49 and P/M/W18-34 delivery.
All-new episodes ofGOLD RUSH and JUNGLE GOLD will premiere this Friday night, December 7th.
* Source: Nielsen. 11/30/12. All English-Language Nets. Delivery.
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