"GOLD RUSH" #1 SERIES FOR MEN IN ALL OF FRIDAY TELEVISION
November 7, 2012
"GOLD RUSH" #1 SERIES FOR MEN IN ALL OF FRIDAY TELEVISION
Discovery Channel continues to dominate Friday nights with the strong return of the popular series GOLD RUSH and the robust launch of the all new series JUNGLE GOLD, both now in their second week of premieres.
GOLD RUSH owned the night as the #1 show in ALL OF TELEVISION among Men 25-54delivery on Friday night, Nov. 2, beating out all broadcast network programming, including ABC, CBS, NBC and FOX. The series premiere at 9PM E/P earned a 2.95 HH / 2.45 P25-54 rating and was watched by 4.41 million people (P2+). It was the #1 cable program for P2+, P18+, P/M/W25-54, P/W18-49 delivery.
The 10PM E/P premiere of JUNGLE GOLD was behind only GOLD RUSH and the #2 program in cable among P/M25-54 and P/M/W18-49 delivery (excluding sports). The episode earned a 1.91 HH / 1.53 P25-54 rating and was watched by 2.77 million people (P2+).
GOLD RUSH and JUNGLE GOLD made Discovery the #1 cable network for P/M/W25-54 delivery. Discovery was also the #1 cable network for W18-49, and W18-34 delivery, and the #2 network in ALL OF TELEVISION among M25-54 delivery and beat programming on broadcast networks that included CBS and NBC.
An all-new episode of GOLD RUSH premieres this Friday, November 9th at 9PM E/P. In "Secret Weapons," Todd strikes a deal on a new gold-rich claim to get Dave's crew back in action. The Dakota boys hire new miners and one is quickly terminated. Todd junks his old washplant and Parker sets an unprecedented goal to get $40,000 worth of gold in his first week.
Preceding the 9PM premiere, catch GOLD RUSH: THE DIRT at 8PM E/P. In this one-hour behind the scenes show, GOLD RUSH Executive Producer Christo Doyle sits down for a candid conversation with the miners, providing insight into previous episodes and a sneak peek look at what's to come this season. Doyle also pays a visit to the Hoffmans' Klondike claims and gets more than he bargained for.
And an all-new episode of JUNGLE GOLD premieres at 10PM E/P. In "Shots Fired," George and Scott finally begin to mine for the estimated $1.5M dollars of gold on their claim. But they must overcome floods, machinery meltdowns and armed neighbors if they have any hope of getting their first taste of jungle gold.