DEADLIEST CATCH SEASON FINALE MAKES DISCOVERY CHANNEL THE TOP CABLE NETWORK FOR PERSONS AND MEN ON TUESDAY
DEADLIEST CATCH Grabs 2.91 Million Viewers on July 30
July 31, 2013
(NEW YORK) Powered by strong ratings of the two-hour season finale of DEADLIEST CATCH, Discovery Channel was the #1 cable network in Prime among both Persons and Men 25-54 delivery and Persons and Men 18-49 delivery (no exclusions) on Tuesday, July 30. Last night's new episode of DEADLIEST CATCH was the #1 cable program among Persons and Men 25-54 delivery; it was also #2 in ALL OF TELEVISION in among Men 25-54 (no exclusions).
The series earned a 2.25 HH/1.83 P25-54 rating and delivered 2.91million viewers P2+, beating most broadcast television series including:" ABC's "Extreme Weight Loss," FOX's "So You Think You Can Dance" and NBC's "Hollywood Game Night." This marks the 15th week out of 16 weeks the series was #1 in Men 25-54 delivery (excluding sports).
In addition, DEADLIEST CATCH: THE BAIT, delivered its highest ratings since the season premiere in April 2013. The pre-show series, which provides an inside look from the captains' perspective, earned a 1.34 HH/1.08 P25-54 rating and delivered 1.76 million viewers P2+.
Source: Nielsen. NHI Calendar. 7/30/13. Live+SD AA% and AA (000).
About Discovery Channel Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.
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