DISCOVERY CHANNEL’S “BERING SEA GOLD” IS THE #1 FRIDAY PRIME TIME PROGRAM IN CABLE FOR MEN
BERING SEA GOLD Grabs 1.81 Million Viewers and YUKON MEN Grabs 1.89 Million Viewers
March 11, 2013
(Silver Spring, MD) Discovery Channel won the #1 cable network spot among P/M25-54 (no exclusions) on Friday, March 8th and swept the top three cable spots in prime time among M25-54 delivery (excluding sports). BERING SEA GOLD was the #1 series in cable among P/M 25-54 (no exclusions) and P/M 18-49 (excluding sports) earning 1.25 HH/1.05 P25-54 and delivering 1.81 million total viewers P2+.
YUKON MEN earned 1.33 HH/0.90 P25-54 and delivered 1.89 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only BERING SEA GOLD among P25-54 delivery (excluding sports). The series out-delivered multiple broadcast programs among M25-54 on Friday night including NBC's "Rock Center with Brian Williams," NBC's "Fashion Star" and FOX's "Touch."
GOLD RUSH: PAY DIRT, the behind-the-scenes show hosted by GOLD RUSH Executive Producer Christo Doyle at 8PM, earned 0.94 HH/0.62 P25-54 and delivered 1.30 million viewers P2+ and was the #3 ad-supported cable program on Friday night behind YUKON MEN among M25-54 delivery (excluding sports).
Source: Nielsen. NHI Calendar. 3/8/13. Live+SD AA% and AA (000).
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