DISCOVERY CHANNEL’S “BERING SEA GOLD” IS THE #1 FRIDAY PRIME TIME PROGRAM IN CABLE FOR MEN
BERING SEA GOLD Grabs 2.14 Million Viewers and YUKON MEN Grabs 2.10 Million Viewers
March 18, 2013
(Silver Spring, MD) Discovery Channel won the #1 cable network spot among P/M25-54 (no exclusions) on Friday, March 15th and earned the top two cable spots in prime time among Persons and Men 25-54 delivery (excluding sports). BERING SEA GOLD was the #1 series in cable among P/M 25-54 and M18-49 delivery (no exclusions) earning 1.42 HH/1.23 P25-54 and delivering 2.14 million total viewers P2+. The series out-delivered multiple broadcast programs among M25-54 including CBS' "Hawaii Five-O" and "Undercover Boss," NBC's "Rock Center with Brian Williams," FOX's "Touch" and "Kitchen Nightmares" and ABC's "Malibu Country."
YUKON MEN earned 1.41 HH/1.06 P25-54 and delivered 2.10 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only BERING SEA GOLD among P/M25-54 delivery (excluding sports). The series out-delivered multiple broadcast programs among M25-54 on Friday night including CBS' "Hawaii Five-O," NBC's "Rock Center with Brian Williams" and FOX's "Touch."
Source: Nielsen. NHI Calendar. 3/15/13. Live+SD AA% and AA (000).
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