DISCOVERY CHANNEL’S GOLD RUSH IS THE #1 FRIDAY PRIME TIME PROGRAM IN ALL OF TELEVISION FOR MEN FOR FIVE CONSECUTIVE WEEKS
GOLD RUSH Grabs 4.61 Million Viewers and BERING SEA GOLD Grabs 2.39
February 19, 2013
(Silver Spring, MD) GOLD RUSH was the #1 series in ALL OF TELEVISION among Men 25-54 and Men 18-49 on Friday, February 15, beating all cable programs and broadcast series on networks that included ABC, CBS, FOX and NBC (no exclusions). GOLD RUSH has ranked #1 in ALL OF TELEVISION in Men 25-54 and Men 18-49 (no exclusions) for five consecutive weeks. Discovery was also the #1 cable network Friday evening among P/M/W25-54, P/M/W18-49 and maintained its rank vs. last Friday as the #1 network in ALL OF TELEVISION for male viewers.
GOLD RUSH earned a 3.12 HH/2.45 P25-54/1.99 P18-49 and delivered 4.61 million viewers P2+ making it the #1 program in all of television among Men 25-54 and Men 18-49 delivery (no exclusions), beating all programming on cable and broadcast television. It was also the #1 ad-supported cable program among HH, P2+, P18+, P/M/W25-54 and P/M/W18-49 delivery, no exclusions.
The BERING SEA GOLD season finale earned 1.68 HH/1.39 P25-54/1.08 P18-49 and delivered 2.39 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only GOLD RUSH among both P/M 25-54 delivery (no exclusions) and P/M 18-49 delivery (excluding sports).
GOLD RUSH: PAY DIRT, earned 1.55 HH/1.10 P25-54 and delivered 2.12 million viewers P2+ and was the #3 ad-supported cable program on Friday night behind BERING SEA GOLD among both P/M25-54 delivery (excluding sports).
The Mother Lode has evaded the GOLD RUSH gold miners for three seasons as they've battled against equipment breakdowns, infighting and Mother Nature's wicked ways at every turn in the pursuit of a golden pay day that had become an improbable dream. One GOLD RUSH crew finally strikes it rich as GOLD RUSH ends its third season with its first-ever live event, GOLD RUSH LIVE on Friday, Feb. 22 at 8PM ET/PT. Hosted by Christo Doyle, Executive Producer of GOLD RUSH and host of THE DIRT, GOLD RUSH LIVE will be jammed packed with surprises, gold totals, and the shocking mining plans for Season Four.
Source: Nielsen. NHI Calendar. 2/15/13. Live+SD AA% and AA (000).
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