DISCOVERY’S FAST N’ LOUD EARNS SERIES BEST RATINGS AND IS THE #1 CABLE PROGRAM AMONG MEN ON MONDAY FOR THE SEVENTH WEEK
December 4, 2013
(NEW YORK, NY) - It's lucky number seven for both Discovery Channel and FAST N' LOUD as it crosses the finish line as the #1 cable program among men for the seventh consecutive week on Mondays. FAST N' LOUD also earned its highest rated telecast in series history with 2.67 million average viewers P2+.
The Monday, December 2 telecast of FAST N' LOUD at 9 PM posted record-setting ratings with1.55 P18-49/2.10 M18-49/1.01 W18-49 and the telecast was the 2nd best ever with 1.69 P25-54/2.40 M25-54/1.02 W25-54. This telecast claimed the top cable spot among Men for the seventh straight week, making it the #1 program in cable among Persons/Men 25-54 and Men 18-49 delivery (excluding sports). Among M25-54/M18-49, the series beat broadcast programs including: CBS's Hostages and Mom, ABC's Charlie Brown Christmas and CMA Country Christmas and FOX' Sleepy Hollow.
Following FAST N' LOUD , STREET OUTLAWS at 10PM delivered an average 1.61 million viewers P2+ and earned 1.20 HH/1.02 P25-54 rating, making this telecast the highest-rated ever in all key demos and the #2 program among M25-54/M18-49 delivery in cable (excludes sports).
Driven by FAST N' LOUD and STREET OUTLAWS, Discovery Channel was the #1 non-sports cable network in Men 25-54 delivery for the seventh week in a row on Monday evening (finishing #3 overall with no exclusions). Discovery was also #1 among M18-49, delivery. Part II of FAST N' LOUD's Gas Monkey Bandit Car special, featuring Burt Reynolds, will air on Monday, December 9 at 9PM/ET followed by an all-new episode of STREET OUTLAWS at 10 PM ET/PT.
FAST N' LOUD is produced for Discovery Channel by Pilgrim Studios and Craig Piligian and Eddie Rohwedder are executive producers. For Discovery, Craig Coffman is executive producer. STREET OUTLAWS is produced for Discovery Channel by Pilgrim Studios; Craig Piligian and Sam Korkis are executive producers. For Discovery, Craig Coffman is executive producer.
*Source: Nielsen. MultiTrack. Live+Same Day. 12/2/13. Prime (8-11p). Cable Delivery Rank. All Programs. Excluding Sports.