DISCOVERY CHANNEL WINS NEWS AND DOC EMMY FOR ‘SHARK WEEK’ PROMO
October 2, 2018
Discovery Channel scored a win at the 39th Annual News and Documentary Emmy® Awards held Monday, October 1 at a ceremony in New York City. The network was recognized with the top honor for “Shark Week” in the Outstanding Promotional Announcement category.
The Shark Week campaign highlighted that it’s always “a bad week to be a seal.” But in 2017, it was a bad week to be Seal, the pop-music star, who was swallowed whole by a great white shark. Playing off Discovery’s popular 2014 campaign “Snuffy the Seal”, the spot was an instant success – and within days, it had raked in millions of views online and catapulted Shark Week to its highest-rated opening-night telecast ever. Seal’s hit song “Kiss from a Rose” was also featured in the campaign and the iconic spot helped drive Discovery to finish the week as cable’s #1-rated channel.
This was the second win for Discovery at the News and Documentary Emmys for a promotional announcement (winning their first Emmy in this category in 2014).
The following people were recognized for their work:
SHARK WEEK - OUTSTANDING PROMOTIONAL ANNOUNCEMENT
Lara Richardson, EVP, Marketing
Josh Kovolenko, VP, Marketing
Pablo Pulido, VP, Creative
Megan DeSouza, VP, Marketing
Jason Turner, Senior Creative Director
Daniel Oleksiuk, Senior Director, Production
Curtis Smith, Senior Manager, Strategy
Chau Hoang, Production Manager
Peter McKeon, Director / Creative Director
Teresa Antista, Executive Producer
Jon Messner, Producer
Kevin Sarnoff, Director of Photography
Ryan Walch, Editor
Quico Encinias, Director of Animation
Stanley Ng, Lead Compositor
Mike Gut, Zach Lyall, Post Producers
Important Looking Pirates, VFX
The 39th annual News and Documentary Emmy® Awards are a presentation of the Television Academy. The awards were presented on Monday, October 1, at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.
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