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NEW HGTV SERIES ‘UNSELLABLE HOUSES’ DELIVERS STRONG SEASON ONE PERFORMANCE AMONG MULTIPLE DEMOS

April 14, 2020

Contact - Chelsey Riemann
Manager, Public Relations
865-560-4896
Contact - Amy Hammontree
Director, Communications & Talent Relations
865-560-4639

New York [April 14, 2020] The freshman season of Unsellable Houses averaged a 0.77 live plus three-day rating among W25-54 in the 9-10 p.m. ET/PT timeslot on Tuesday nights—a 22 percent increase in the demo over the prior six weeks. Attracting more than 17 million total viewers since it premiered on Feb. 4, it ranked as a top 10 new unscripted original series in all of cable among W25-54 year-to-date. The season also delivered a 0.57 live plus three-day rating among P25-54, a 19 percent increase in the demo over the prior six weeks. With a strong showing among upscale audiences, Unsellable Houses delivered a 0.84 live plus three-day rating among upscale W25-54 and a 0.64 live plus three-day rating among upscale P25-54. In addition, it garnered a 0.66 live plus three-day rating among P2+ and a 1.34 live plus three-day household rating.

Delivering a strong performance across the network’s digital platforms, Unsellable Houses has been the #1 most-streamed new series on HGTV GO as well as a top 10 most-streamed series on the platform since it launched Feb. 4. On social platforms, the series has delivered more than 1.9 million total video views across HGTV’s Facebook, Instagram and Twitter since its premiere.   

In Unsellable Houses, sisters Lyndsay Lamb and Leslie Davis—who are among the top-selling real estate agents in the Pacific Northwest—help struggling homeowners sell their seemingly unsellable homes in record time. Lyndsay, an expert in home renovation, design and staging, and Leslie, an expert in budget and negotiations, are so confident they can sell any home that they’re willing to invest their own money to make the sale.

ABOUT HGTV

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 87 million U.S. households; a website, HGTV.com, that attracts an average of 10.3 million people each month; a social footprint of 21.2 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line.  Viewers can become fans of HGTV and interact with other home improvement enthusiasts through FacebookTwitterPinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.