HGTV SCORED STELLAR 2020 PERFORMANCE WITH IMPRESSIVE SHOWING AMONG KEY DEMOS
January 7, 2021
New York [Jan. 7, 2021] HGTV delivered impressive performance metrics across multiple key demos in 2020. The network ranked as the #1 non-news Total Day network among W25-54, W18+, P2+ and Households, and as the #1 cable network across Weekend 7A-8P with P25-54, W25-54 and upscale P/W25-54. In Q4, HGTV was the only Top 10 non-news network to see ratings gains among W25-54 and P25-54 in prime versus year-ago levels.
HGTV series accounted for nine of the top 30 new unscripted series for 2020 among W25-54, more than any other network in the top 30. These series included Celebrity IOU (Drew and Jonathan Scott); Flipping 101 with Tarek El Moussa; Help! I Wrecked My House (Jasmine Roth); Unsellable Houses (Lyndsay Lamb and Leslie Davis); Vacation House Rules (Scott McGillivray); Renovation Island (Bryan and Sarah Baeumler); Hot Mess House (Cass Aarssen); and Extreme Makeover: Home Edition.
In addition, during the past year, several popular series earned best-ever season ratings status. Top performers included Home Town (Ben and Erin Napier); Christina on the Coast (Christina Anstead); Property Brothers Forever Home (Drew and Jonathan Scott); Windy City Rehab (Alison Victoria); Good Bones (Mina Starsiak Hawk and Karen E Laine); and Bargain Mansions (Tamara Day).
“To say that 2020 was a unique and unpredictable year would be an understatement, but we stayed nimble so that we could give our audience as much of their favorite content as we could safely produce,” said Jane Latman, president, HGTV. “In the end, it paid off.”
ABOUT HGTV
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 86 million U.S. households; a website, HGTV.com, that attracts an average of 10.2 million people each month; a social footprint of 21.2 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.