‘UGLIEST HOUSE IN AMERICA: UGLY IN PARADISE’ STARRING ACTRESS AND COMEDIAN RETTA DELIVERS TRIPLE-DIGIT RATINGS GAINS FOR HGTV
August 23, 2022
New York [August 23, 2022] Popular HGTV series Ugliest House in America: Ugly in Paradise, which followed actress, comedian and design enthusiast Retta on a cross-country summer road trip to find the nation’s “ugliest house,” averaged a .59 live plus three-day rating among P25-54 and a .77 live plus three-day rating among W25-54. The performance resulted in ratings gains of 90 percent and 103 percent respectively over the prior six weeks. Attracting nearly 10 million total viewers since it premiered on Sunday, July 24, the season, which ended with the ugliest house in America getting a $150,000 renovation by Alison Victoria, also averaged a .63 L3 rating among upscale P25-54 and .81 L3 rating among upscale W25-54, reflecting increases of 110 percent and 105 percent respectively over the prior six weeks. It also ranked as a Top 5 cable program with P25-54, W25-54, upscale P25-54 and upscale W25-54 in the Sunday 8-9 p.m. timeslot.
“The terrific performance of Ugliest House in America: Ugly in Paradise proves that HGTV fans always love a fun home tour, especially when it’s with the highly entertaining Retta,” said Betsy Ayala, senior vice president, programming & development, HGTV. “Her priceless reactions to all that ugly kept fans laughing and coming back for more. Everyone is excited about the new season, which is scheduled to premiere in early 2023.”
The series also performed well on HGTV’s digital platforms. On social media, videos promoting the episode generated 108,000 views across HGTV’s Facebook, Instagram and Twitter accounts.
Fans can watch both seasons of Ugliest House in America on discovery+, as well as find more fun content about the series at HGTV.com. They also can follow @HGTV and #UgliestHouseinAmerica on Facebook, Twitter, Instagram and TikTok and Retta (@unforettable) on Instagram.
This season of Ugliest House in America: Ugly in Paradise featured Retta visiting five stunning U.S. destinations to tour 15 unsightly homes nominated by their owners. During the five-episode run, she shared her hilarious reviews of the astonishingly bad designs, cringe-worthy layouts and severely outdated styles. Based on its ugly appearance, poor functionality and hideous design choices, one house was crowned the “ugliest house in America” by HGTV, and the network awarded its owners a showstopping $150,000 renovation completed by HGTV star home renovator and designer Alison Victoria.
Ugliest House in America is produced by Big Fish Entertainment.
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