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Jasmine Roth

California-based designer and builder Jasmine Roth transforms cookie cutter houses into custom dream homes in HGTV’s Hidden Potential. Growing up in Virginia, Jasmine spent her childhood weekends building playhouses and furniture in her dad’s garage. She attended Northeastern University in Boston where she met her husband, Brett, and graduated with a business degree in entrepreneurship and new venture management from the school of business. Jasmine later moved to California to pursue a career in corporate consulting.

Shortly thereafter, she purchased a piece of land in downtown Huntington Beach with plans to develop it as a side investment, which then led to the birth of her boutique development company, Built Custom Homes. As owner and founder, Jasmine runs her projects with a hands-on approach and customizes each home to the family that will eventually live there.

In 2019, Jasmine was crowned the winner of the network’s competition series, Rock the Block. She competed alongside rival HGTV powerhouses to overhaul identical suburban properties in the Greater Los Angeles Area into extraordinary custom dream homes for the ultimate prize: victory and bragging rights.

That year, Jasmine also took part in the highly-anticipated A Very Brady Renovation, combining forces with fellow HGTV experts and the Brady cast to execute the boldest home renovation the world has ever seen: a full-scale overhaul of the world-famous Brady Bunch house in Los Angeles.

When she isn’t on the jobsite, Jasmine loves to play with her dogs, travel, snowboard, cook and spend time with her family. She is currently excepting her first child with her husband Brett.