Chief Marketing Officer
Dena Kaplan is Chief Marketing Officer of the Hub Network, champions of family fun and the only network dedicated to providing kids and their families entertainment they can watch together. Kaplan, who reports to the Hub Network's President and CEO Margaret Loesch, has oversight of consumer and affiliate marketing, creative services, digital content and digital cross-platform initiatives. The Hub Network is a multi-platform joint venture between Discovery Communications and Hasbro, Inc. On October 10, 2010 it re-branded from the former Discovery Kids Network and presently reaches nearly 71 million U.S. cable and satellite households. Kaplan leads the marketing, branding and promotional strategy for the network and digital platforms, and is responsible for conceptualizing, developing and executing marketing strategies, tactics and programs.
Kaplan joined the Hub Network in July 2012 from her previous post as Senior Vice President of Marketing at NFL Network. Kaplan began with the NFL Network in 2007, having oversight of all brand and marketing strategies for NFL Network and the subscription product NFL RedZone. During her tenure she developed an integrated media brand architecture for all NFL Media brands, launched NFL RedZone, and increased network audience awareness, viewership and engagement. Kaplan also helped grow network distribution by conceiving and executing NFL Network co-branded initiatives with affiliated partners such as "Keep Gym in School," NFL Network's first-ever public service program dedicated to restoring physical education in America's public schools across the nation.
Prior to her time with NFL Network, Kaplan spent 10 years with Game Show Network rising to Senior Vice President of Marketing. Among her achievements during her tenure, Kaplan successfully implemented the re-branding of the channel from Game Show Network into GSN, the network for games. Prior to GSN, Kaplan worked on the cable operator side serving as Managing Director of Sales at Rainbow Advertising Sales, a division of Cablevision. Before that, she served as Account Executive for Warner Cable.
Kaplan is the recipient of numerous major awards in the television industry. She has been honored with a Sports Emmy® for Outstanding TV advertising for NFL Media, as well as other Sports EmmyÒ nominations. She has also won numerous Clio, Cannes Silver Lion, Promax/BDA and CTAM Mark Awards. In 2007, Kaplan received the prestigious Cable Television Public Affairs Association's "Public Affairs Achievement Award" and in 2004 was inducted as a "Wonder Woman of Cable" by Multichannel News and WICT. She has also been nominated as a "Woman to Watch" by The Hollywood Reporter.
A native of Philadelphia, Kaplan earned a master's degree in Counseling Psychology from Boston University after graduating Cum Laude with a bachelor's degree in English Literature.
Kaplan is a member of CTAM, Promax/BDA, Women in Cable & Telecommunications Association, Hollywood Radio & TV Society, Academy of Television Arts & Sciences, Cable Advertising Bureau, and the National Cable & Telecommunications Association.