Vice President of Marketing and Promotions
Greg Heanue is Vice President of Marketing and Promotions at the Hub Network, champions of family fun and the only network dedicated to providing kids and their families entertainment they can watch together. Heanue, who reports to the Hub Network's Chief Marketing Officer Dena Kaplan, develops and executes marketing and promotion strategies, drives brand awareness and enhances the brand's overall image. The Hub Network is a multi-platform joint venture between Discovery Communications and Hasbro, Inc. On October 10, 2010 it re-branded from the former Discovery Kids Network and presently reaches nearly 71 million U.S. cable and satellite households.
Prior to joining the Hub Network, Heanue served as Vice President of Consumer and Ad Sales Marketing at The Weather Channel. He led the consumer, affiliate and ad sales marketing teams in development and execution of campaigns for The Weather Channel, increasing ad revenue for both The Weather Channel and weather.com. Heanue also served as Vice President of Marketing for BBC America, where he was responsible for consumer, ad sales, and affiliate marketing for the network.
Previously, Heanue was the Senior Director of Marketing at the Cartoon Network, where he was responsible for off-channel consumer & trade marketing of Cartoon Network's kid, tween, teen & adult-targeted programming.
A native of Oklahoma City, Heanue has a Bachelor of Arts from University of Dallas and received his MBA from Oklahoma City University. He is a professional member of the Cable & Telecommunications Association for Marketing (CTAM).