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OWN AND SEEHER ANNOUNCE GROUNDBREAKING REPRESENTATION GUIDE TO HELP THE ADVERTISING AND CREATIVE COMMUNITY MORE AUTHENTICALLY REPRESENT BLACK WOMEN IN MEDIA

The First-of-its-kind #WriteHerRight “Black Female Characters: Authentic Representation and Storytelling Guide” is Available Today

November 7, 2019

In 2019, OWN, the leading network for Black women, and the Association of National Advertisers’ (ANA) SeeHer movement, founded to increase authentic portrayals of women and girls in marketing, media,advertising and entertainment, partnered to encourage brands to apply an intersectional lens and help moreBlack women see themselves authentically reflected in content. Today, SeeHer and OWN announced the first-of-its-kind #WriteHerRight “Black Female Characters: Authentic Representation and Storytelling Guide,”which is the first co-developed resource from the partnership.

Designed to provide creative teams in advertising and entertainment with thoughtful ways to reflect Black women more accurately in media, the Guide features key questions and insights to illuminate the immense opportunity that lies in authentic representation of Black women and help empower storytellers to become more aware of potential blind spots and unconscious biases. The Guide also highlights the importance of investing in Black female talent at every level, including behind-the-camera, to ensure accurate reflections of Black women by fostering nuanced depictions of Black women in media, eliminating stereotypes.