Morgan Freeman and Science Channel Make Ratings History
June 10, 2010
SCIENCE CHANNEL'S THROUGH THE WORMHOLE WITH MORGAN FREEMAN BECOMES THE HIGHEST RATED SERIES PREMIERE IN NETWORK HISTORY
The world premiere of THROUGH THE WORMHOLE WITH MORGAN FREEMAN became the highest rated series premiere in Science Channel history among HH AA%, and the #1 telecast in network history among HH delivery. The Wednesday, June 9 premiere episode, "Is There a Creator?", earned triple-digit ratings increases versus the second quarter 2010 timeslot average:
HH +200% (0.72 vs. 0.24)
P25-54 +215% (0.41 vs. 0.13)
M25-54 +219% (0.51 vs. 0.16)
W25-54 +220% (0.32 vs. 0.10)
P2+ +217% (647k vs. 204k)
Previously, Science Channel's highest rated series premiere was SCI FI SCIENCE: PHYSICS OF THE IMPOSSIBLE on December 1, 2009, with a 0.51 HH AA%.
An all-new episode of THROUGH THE WORMHOLE WITH MORGAN FREEMAN airs Wednesday, June 16 at 10 PM ET. "The Riddle of Black Holes" examines new theoretical research into the most powerful objects in the universe. THROUGH THE WORMHOLE WITH MORGAN FREEMAN airs Wednesdays at 10 PM ET.
THROUGH THE WORMHOLE is produced by Revelations Entertainment and The Incubator. Morgan Freeman and Lori McCreary are executive producers for Revelations Entertainment. Simon Andreae and James Younger are executive producers for The Incubator. Sara Kozak is executive producer for Science Channel. Bernadette McDaid is vice president of production for Science Channel, and Debbie Myers is general manager and executive vice president of programming for Science Channel.
About Science Channel
Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is broadcast 24 hours a day and seven days a week to more than 66 million U.S. homes and simulcast on Science Channel HD. We immerse viewers in the incredible possibilities of science, from string theory and futuristic cities to accidental discoveries and outrageous inventions. We take things apart, peer inside and put things together in new and unexpected ways. We celebrate the trials, errors and brinking moments that change our lives forever. To find out more, go to sciencechannel.com.
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