SCIENCE CHANNEL DELIVERS DOUBLE DIGIT PRIMETIME AND TOTAL DAY INCREASES ACROSS KEY DEMOS INCLUDING ADULTS 25-54 AND TOTAL VIEWERS IN NOVEMBER
WHA TON EARTH? AVERAGES 730,000 VIEWERS FOR THE MONTH
December 2, 2016
Science Channel delivered double-digit increases in Primetime and Total Day among Adults 25-54, Men 25-54, Women 25-54 and Total Viewers (P2+) in Nov. 2016 vs. Nov. 2015 on L+3.
In Primetime, Science Channel was up +21% among Adults 25-54, up +16% among Men 25-54, up +20% among Women 25-54 and up +15% among Total Viewers (P2+) vs. Nov. 2015. Additionally, the network had its highest rated Nov. on record among Women 25-54 in Total Day and was also up double digits across Adults 25-54 (+20%), Men 25-54 (+14%), Women 25-54 (+29%) and in Total Viewers P2+ (+11%) vs. Nov. 2015.
November programming highlights included the season premiere of WHAT ON EARTH? which averaged 730,000 P2+ and 311,000 among Adults 25-54 through two episodes, making the series the most watched original series in 2016 to date with an average of 777,000 Total Viewers. OUTRAGEOUS ACTS OF SCIENCE averaged 494,000 Total Viewers (P2+) and 216,000 Adults 25-54 for the season.
Source: Nielsen, L+3 Coverage Ratings for Program Based Dayparts.