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TLC » Executive Bios » Nancy Daniels
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Nancy Daniels

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Chief Brand Officer, Discovery & Factual

 

Nancy Daniels is Chief Brand Officer, Discovery & Factual, where she oversees all creative and brand

strategy, development, production, multiplatform, communications, marketing and day-to-day operations

for Discovery Channel and Science Channel in the U.S. Previously Daniels was President of TLC, where

she led the company’s flagship female-focused channel, overseeing all aspects of the network’s

programming, production, development, multiplatform, communications and marketing in the U.S. Under

her leadership, TLC has been a top 10 network for women with long-running hit series “Sister Wives,”

“90 Day Fiancé,” “The Little Couple,” “My 600-lb Life,” “Long Lost Family” and “Outdaughtered,”

among many others.

 

Among her other recent achievements at TLC, Daniels oversaw the return of beloved home design hit

series “Trading Spaces,” which premieres April 7, 2018. Beyond programming, in 2016 Daniels launched

TLC’s powerful brand campaign “I AM,” championing empowerment and celebrating peoples’

differences. She also oversaw the network’s “Give a Little” national multiplatform cause-marketing

campaign encouraging viewers to support organizations that help those in need. Also in 2016, Daniels

proudly accepted a GLAAD Media Award for Outstanding Reality Program for TLC’s groundbreaking

series “I am Jazz,” which follows the life of transgender teen, Jazz Jennings.

 

Daniels previously was EVP, Production & Development at Discovery Channel from 2011-2013, where

she played a critical role in driving the network’s record-breaking success. There she oversaw several live

events – notably “Skywire Live,” “American Chopper Live” and “Shark Week” companion live talk show

“Shark After Dark” -- as well as popular series including “American Chopper,” “Bering Sea Gold,” “Fast

N’ Loud,” “Gold Rush,” the special “The Presidents’ Gatekeepers,” the Emmy-nominated “Deadliest

Catch,” “MythBusters” and “Naked and Afraid,” and documentaries including “All the President’s Men

Revisited” and “Frozen Planet.”

 

During her 11-year tenure with Discovery, Daniels also has served as General Manager, Discovery Fit &

Health, where she managed the day-to-day operations of the network, and also as Senior Vice President,

Production and Development for TLC, overseeing the launch of diverse hits including “Cake Boss,”

“Sister Wives,” “The Little Couple,” “Sarah Palin’s Alaska,” “The Police Women” franchise and “Four

Weddings.”

 

Daniels joined Discovery in 2007 to lead Development and Production for Discovery Studios (West

Coast). Previously, she held executive positions at CBS where she served as Vice President of Alternative

Series Development, working on CBS’s key reality properties including “Survivor,” multiple Emmy

Award-winner “The Amazing Race” and “Big Brother” and has had an extensive career as a producer in

the independent television community.