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TLC's "SARAH PALIN'S ALASKA" DELIVERS 4.96M TOTAL VIEWERS

November 15, 2010

Contact - Laurie Goldberg
EVP, Communications
310.975.1631
Contact - Alison Rudnick
Director, Communications Ad Sales & NY Media
212.548.5321
Contact - Dustin Smith
Vice President, Communications
310.975.1640

TLC's "SARAH PALIN'S ALASKA" DELIVERS 4.96M TOTAL VIEWERS

The premiere of TLC's Sarah Palin's Alaska (Sun, Nov 14, 9-10 p.m. ET/PT) garnered a 3.5 HH rating and delivered 4.96M P2+, 1.8M P25-54, 1.1M W25-54, 1.6M P18-49, 4.7M P18+ and 3.9M P35+, according to Nielsen fast nationals.  

Sarah Palin's Alaska is the #1 program launch in TLC history among HH and  P2+ delivery, besting the What Not to Wear series launch in 2003, and posting triple digit rating and delivery gains vs. the  prior six week prime average, and the 4Q10 to-date prime average.