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Follow the Eye Popping, Head Turning Four-Wheeled Creations of Miami's Hottest Car Designer in Velocity's New Series THE AUTO FIRM WITH ALEX VEGA

THE AUTO FIRM WITH ALEX VEGA World Premieres Wednesday, July 5 at 10PM ET/PT Only on Velocity

June 14, 2017

Contact - Nikki Suseck
(212) 548-5728

For visionary designer Alex Vega, custom cars are like an art form; a way for owners to express their unique personality while enjoying the thrill of driving. At The Auto Firm in Miami, Vega has built a thriving business creating exceptional supercars for super stars including international recording artist Marc Anthony, M.L.B. star Yoenis Cespedes, undefeated championship boxer Floyd Mayweather, singer/rapper Akon and many, many more. This summer, Velocity is taking viewers inside The Auto Firm as Vega’s talented team build head turning custom vehicles with the all-new series THE AUTO FIRM WITH ALEX VEGA beginning Wednesday, July 5 at 10 PM ET/PT.

“Alex’s clients want something that stands out from the crowd,” said Robert S. Scanlon, Executive Vice President and General Manager of Velocity and Automotive Content. “With Miami’s striking, eclectic car scene that’s hard to do. Time after time they trust Alex’s keen eye for design and his meticulous work ethic to fashion cars that express their individuality and deliver on their vision. Velocity is excited to invite viewers into his business as these fourwheeled works of art are crafted.”

The premiere episode of THE AUTO FIRM WITH ALEX VEGA features M.L.B. starting pitching sensation Carlos Carrasco of the Cleveland Indians and his Ferrari 488, as well as a surprise build for one of Alex’s biggest fans, a 16-year-old cancer survivor, and his beloved 1975 Harvester Scout.

Future episodes this season feature elaborate builds including: a 2017 Mercedes Benz GLE63 for M.L.B. superstar Yoenis Cespedes; a completely customized 2017 Polaris Slingshot for recording artist Teyana Taylor; and a 2017 Lamborghini Aventador for Zumba® creator Beto Perez. Additionally, the season of THE AUTO FIRM WITH ALEX VEGA will feature automotive projects for former N.B.A. star Carlos Boozer, international recording artist Akon, M.L.B. stars Hanley Ramierez and Gary Sanchez and more.

THE AUTO FIRM WITH ALEX VEGA world premieres Wednesday, July 5 at 10 PM ET/PT.

THE AUTO FIRM WITH ALEX VEGA is executive produced for Velocity by Jason Fine, Jonas Prupas and Aren Prupas of Muse Entertainment Enterprises. For Velocity, Joshua C. Berkley is executive producer and Robert S. Scanlon is executive vice president and general manager of Velocity and Automotive Content.

About Velocity
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only television brand that focuses on delivering automotive content to enthusiasts and viewers. Velocity programming is engaging, entertaining and informative, featuring the very best of the automotive world as told by the genre’s top experts and personalities. The fully HD network is available in 71 million homes, and viewers can enjoy their favorite shows anytime, anywhere through Velocity Go - the network's TVE platform featuring live and on demand access to complete seasons. Viewers can also connect with Velocity at, as well as on Facebook, on Twitter @Velocity and on Instagram @Velocity.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and AsiaPacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit